yán Studio言昱设计

RENATHING服装旗舰店

优雅不是引人片刻注意，而是让人过目难忘！

RENATHING是一家有着十二年的中国服装设计品牌，主理人是一名服装设计师，rena是她的名字，thing是她所喜欢并坚持的事情。

Elegance isn’t something that draws attention for a moment, it’s something that is unforgettable!

RENATHING is a twelve year old Chinese clothing design brand, the main manager is a fashion designer, rena is her name, thing is what she likes and insists on.

设计灵感来源于融合西方的文化和当地的风土的条件。城市人文景观常常是我们创作的灵感源泉，理解我们所处的环境十分重要，在调研项目所在环境与历史过程中，项目的独特性会自动显现出来，同时周围环境多呈现一种灰色与单调的感觉，我们希望这个项目有一些简洁明亮的感觉！

The project is inspired by the fusion of Western culture and local conditions. The urban landscape is often a source of inspiration for us, and it is important to understand our environment.

The uniqueness of the project automatically emerges from researching the environment and the history of the project. While the surrounding environment tends to be grey and monotonous, we wanted to give the project a clean and bright feel!

项目是一个独立的三层老建筑，位于十字路口街角位置，这样的建筑环境和位置是一种坚持和挑战，但同时具有稀有性。

考虑原始建筑结构年久失修和北方冬天严寒天气，建筑外观在规划时，我们是时常考虑设计与人之间的关系，我们不希望他是炫耀或者是强加给人的，而是可以自然的感受到，于是决定采用阵列式的外立面窗，并且增加窗子的数量，经过美学尺寸的考量最终确定窗子的长度和高度，在保证室内光线通透的同时，与外部环境诸如天气，季节，光线等因素连通与交互。

材质采用哑光的石灰石，自然孔洞呈现呼吸的感觉，同时考虑品牌的深色衣服占多数，与浅色石材相呼应，更容易凸显出服装。

The project is a stand-alone three-storey old building located at the corner of a crossroads, which is a persistent and challenging, but at the same time rare, architectural environment and location.

Considering the age of the original building structure and the harsh weather of northern winters, the building appearance in the planning, we are from time to time to consider the relationship between the design and people, we do not want him to be showy or imposed, but can be felt naturally, and decided to use an array of façade windows, and to increase the number of windows, after the aesthetic size of the consideration of the final determination of the length and height of the windows, to ensure that the indoor The length and height of the windows were determined after aesthetic dimensioning, to ensure that the interior is permeable to light and at the same time connects and interacts with the external environment, such as the weather, the seasons, and the light.

The material used is matte limestone, with natural holes to give the impression of breathing, while considering that the brand’s dark coloured clothes are predominant, echoing the light coloured stone, making it easier to highlight the clothing.

室内空间规划和空间感展现出共同归属感与亲切感的私人情感世界，创造人与人之间的连接，激起腾跃不息的水波与涟漪，这也正式我们传达品牌的设计初衷--让产品去服务与人，人无须束手束脚的顺从于衣物，反而是衣物服从、依附于人的身体，在平凡日常的时刻中，为生活增添优雅质感，用精细卓越的手工技艺，增添人生的诗意。

The interior space planning and sense of space show a sense of common belonging and intimate private emotional world, creating a connection between people, stirring up waves and ripples, which also formally conveys the brand’s original design intent - to let the product to serve people, people do not have to be bound to obey the clothes, but rather the clothes are subordinate to the human body, in the ordinary daily life moments, adding elegance and texture to life, and the brand is a good example of how to make the clothing more comfortable.

We add elegance and texture to life in ordinary, everyday moments, and add poetry to life with our fine and excellent craftsmanship.

简洁优雅的设计元素和材料让空间展现出自成一格的气质，给人一种“毫不费力”的时尚感，以日常生活场景与顾客进行沟通，情真意切的亲和感拉近了衣物与穿着者的距离。这种轻松与流畅自在，更为人们所追索的优雅和品牌定位。

Simple and elegant design elements and materials allow the space to display a self-contained temperament, giving people a sense of "effortless" fashion, communicating with customers through daily life scenarios, and bringing clothes and wearers closer together with a sense of genuine affinity.

This ease and fluidity is more elegant and brand positioning that people are looking for.

一个空间的设计灵感与想法——一种品牌的表达，一种隐喻，同时表达一种生活理念，呈现一个能与每个人产生共鸣的开放、包容的空间，一个美丽、独特和自由的平易近人的象征。 挑战并重塑过去，在感知的复杂性中萃取一种新时代的纯粹性，让人感受到时尚的变革力量。

A space for design inspiration and ideas - an expression of the brand, a metaphor, and a philosophy of life, presenting an open and inclusive space that resonates with everyone, an approachable symbol of beauty, uniqueness and freedom. Challenging and reinventing the past, extracting a new age purity in perceived sophistication, giving a sense of the transformative power of fashion.

诠释一种悠久传统与时俱进的新意。

Interpreting a time-honoured tradition with an up-to-date freshness.

平面图 / Floor Plan ©yán Studio言昱设计

项目名称 | RENATHING服装旗舰店

Project Name | RENATHING Clothing Flagship Store

项目地址 | 山西太原

Location | Taiyuan, Shanxi

设计单位 | 深圳言昱室内设计有限公司

Design Company | Shenzhen Yanyu Interior Design Co.

主案设计师 | 王言、任虹霏

Chief Designer | Wang Yan, Ren Hongfei

辅助设计师 | 赖川、王千语、张晓晓

Assistant Designer | Lai Chuan, Wang Qianyi, Zhang Xiaoxiao

项目面积 | 1200平方米

Area | 1200 square metres

项目造价 | 人民币1100万元

Cost | RMB 11 million

设计起止日期 | 2023年1月--2023年5月

Design Cycle | January 2023 - May 2023

完工时间 | 2023年9月

Completion time | September 2023

主要材料 | 石灰石、木制、艺术涂料、布艺

Main Materials | Limestone, wood, art paint, fabrics

业主名称 | 娜美服装设计有限公司

Client Name | Namei Clothing Design Co.

项目摄影 |

王言

Photographer | Wang Yan

王言 & 任虹霏

设计工作的精髓是在富裕和克制之间，秩序与复杂性之间取得平衡。每个项目都具有相同的内在品质：具有更大创意的简单性。

我们的项目以身心为导向，而不是以趋势或技术为导向，探索的想法不仅好看而且感觉良好：建筑变得周到，极简主义变得柔和，视觉物质呈现出触觉特质。

The essence of design work is to strike a balance between wealth and restraint, order and complexity. Each project has the same intrinsic quality: simplicity of greater creativity. Our project is guided by body and mind, not by trend or technology.

The idea of exploration is not only good-looking but also feels good: architecture becomes thoughtful, minimalism becomes soft, and visual materials show tactile characteristics.

我们的工作敏锐而清晰，并默契地散发出我们对质量，细节和耐用性的关注。 更大创意的简单性、极简主义的柔和，我们的专长在于找到平衡点-当没有其他可增加或减少的东西时。 视觉物质呈现出触觉特质、细节和耐用性，共振的内饰旨在让您体验并深刻感受到。

Our work is sharp and clear, and tacitly spreads our attention to quality, details and durability. The simplicity of bigger ideas, the softness of minimalism, our specialty is to find the balance point - when there is nothing else to add or reduce.

The visual material presents tactile characteristics, details and durability, and the resonant interior is designed to let you experience and feel deeply.

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