汉庭酒店 2022 新升级 | 国民品牌的设计革命_酒店民宿_设计案例作品

发布时间：2022-01-16 16:13:10 {{ caseViews }} {{ caseCollects }}

设计亮点

汉庭酒店在 2022 年的新升级中，以“足够好用”为基础，结合智能化的介入和功能细节，创造出更适于存量市场的翻新打造，为国民提供更贴心、便利的住宿体验。

汉庭酒店

新升级

New version of Hanting Hotel

NANTONG｜2022. JAN.

作为一个已在当代中国酒店进程的历史上，具有时代意义的连锁国民品牌，汉庭酒店已陪伴着国人近20年的进程。“人在旅途、家在汉庭”，酒店或者意义上已经是家外之家，但汉庭酒店俨然已在国内经济起飞的道路上获得广大旅人的肯定，即便是在现今众多品牌选择的当下，汉庭酒店早已近3000家门店的分布，但依然坚持着友好实惠的价格、却不断优化的住宿体验。

Hanting hotel, in the part of the process for hotel history in china, has been the significance of the time. The slogan, “The journey on you, The home in Hanting", tells the story that it accompanies the china travelers for two decades. Even the hotel market is so competitive now, Hanting hotel gives success for the number of hotels. It has proved its popularity but still insists to keep the friendly price and non-stopping to improve the service and facilities for stay.

2020 升级优化汉庭虹桥火车站店

在

2019年的改造升级

中，我们创造了“功能”与“价值感”的双重升级，從照顾住客的体验度，打造模组化的设计思路、更严格的控制了造价的成本，而不是因成本溢价而强迫顾客“消费”费用也跟着升级。

The design theory in the last upgrade in 2019, our focus was on ‘function’ and ‘sense of value’. In two ways for consumers experience and modular design. Eventually, Hanting hotel is an economy hotel stander, to face the cost control, but not increase the hotel fee is the mission. We looked back at the basics of hotel core, the hotel design is not only for style or look, the technology of Intelligent helps the hotel operation and detailing the function.

2020 升级优化汉庭虹桥火车站店

呼应品牌的初心，在设计上我们回归到酒店的“本质”，除了以更符合当代的审美力，伴随着智能化的介入以及功能细节，更多的设计是在“看不见”的地方所用力。从视觉到其他感知，加上摊车化的风味早餐，汉庭新的记忆点已被重新塑造，经济型酒店的格局不再局限于“够用就好”，而是“足够好用”。

The design sense is more scientifically to reflect the way behind it. The breakfast in china with many kinds of flavors, we design the most popular way “street vendor” to present the common life in china’s daily. It become the new ‘mark’ to be remembered in Hanting hotel. Our purpose is to show the ‘economy hotel’ not an only economy concern, but the most important is also to provide an affordable good experience.

2022升级优化南通圆融广场店

在2022的新升级改造中，我们再次以“足够好用”为基础，将美感与设计优化，创造出更适于存量市场的翻新打造。“幸福感”是我们希望让住客在酒店里面可以感受到的美好，如果“国民”是我们最重视的客群，国民的需要更被重视。

In our new design version in 2022, we basic on the last design, the upgrade is not only focused on the look of aesthetic, but also on the quick transform for the existing property, in order more fit the china economy hotel market.

“Happiness” is our concept for a new design, we try to provide a more convenient way to extend the Chinese traveler's need.

新升级的汉庭中，我们放大了有别以往汉庭大堂的小面积、最大化的释放，将“多功能便利站”的概念植入，缩小人工接待台，放大智能前台的功能，在综合多功的大堂里面，也满足了国人对私领域的安心需求。

Usually, the lobby in an economy hotel won’t be so big, we expand the area, to become a convenience station. The two self-check-in recep

tion replace the traditional ones, we aim to reduce the service staff.

A little covering partition keeps the privacy of people, to provide a safety sense.

便利站结合了外卖餐点双向置物柜、咖啡品牌的迷你店，在移动出行的电力续航、置物存取，衣物清洗，从进到酒店的那一刻便可感知到贴心的出行便利。

The delivery meal service is popular in China, the double-sided delivery storge can keep the hygiene and temperature, also won't make the mistake to take. Meeting everywhere has been the phenomenon after the epidemic, we provide the different kinds of sitting areas, you can have quickly online meetings everywhere, and the mini shop of Costa café also can quickly weck-up you by the coffee aroma. The traveler's need sometimes is not the for redundant service, is just the suitable one, the laundry area, and storage area give the busy trip can free their hands and with a clean shirt. When you go inside to the Hanting hotel, the familiar and convenient sense just like the way back to home, you won’t have to worry even the power of your cellphone.

并非斥资打造，才能为酒店赋能，在汉庭新一代的优化里，我们以设计优化运营，以“初心”上至“贴心”，让住客真正享受到的是消费升级，而非削费升级，是我们对于回应汉庭酒店品牌给予国人安心且便民的真正意义所在。"走遍中国始终相伴"，汉庭酒店在国人的旅途上已经成为一道不可抹灭的美好风景。

Spending money is not the only way to build a quality hotel. In the new version of Hanting hotel, the design considers the hotel operation, we look back at the "core" and upgrade to "happiness", keeping the affordable price but will let guests sense the more intimate detail. The design purpose responds to the brand intention, to precisely deliver to guests. "Traveling all over China is always accompanied by", Hanting Hotel has become an indelible beautiful scenery on the journey of Chinese people.

Client │

华住集团

Huazhu Group Ltd

Address │

江苏省南通市崇川区青年中路83号

No. 83 Qingnian Middle Road, Chongchuan District, Nantong City, Jiangsu Province

Design Team │

创意总监｜周光明

概念设计｜何文婷

室内设计｜洪宸玮、单春、刘波、沈忱、李长松、李雨轩

照明设计｜朱彤云、廖嘉皇

软装设计｜杨婉璐