本项目的主要设计理念是通过“French Kitsch”这个名称解读而来的——“法式”和“媚俗”。这是一家专门售卖法式甜品的店铺，品牌形象中也提现了店主对法国斗牛犬的喜爱，店门口的斗牛犬为这家咖啡店营造出俏皮又优雅的氛围。本设计旨在通过“Kitsch”这一概念来增强店铺形象，这是一种通过建筑材料和元素呈现不完美的艺术形式。
The main design concept of French Kitsch is developed by interpreting its name; ‘French’ and ‘Kitsch’. Apart from being a specialized French patisserie, the owner’s love for French bulldog also comes as brand identity, portraying a playful yet elegant image to the cafe. The design aims to enhance this image together with the concept of ‘Kitsch’, a form of art that appreciates imperfection through architecture elements and materials.
▼项目概览，Overall view © Anan Naruphantawat, Metipat Prommomate
▼立面，Facade © Anan Naruphantawat, Metipat Prommomate
▼入口处，Entrance © Anan Naruphantawat
▼入口处的斗牛犬艺术品，Bulldog artwork at the entrance © Metipat Prommomate
设计者在设计过程中主要参考了法国大教堂，打造了充满节奏的拱门——利用不同尺寸的非对称拱形来代替传统的堆成拱。设计从一个完美的矩形体块开始，在首层和二层雕刻出不完美不对称的拱形，使整个建筑呈现一种不完美的美感。
▼体块分析图，volume analysis diagram © TOUCH Architect
▼灵感来源，source of inspiration © TOUCH Architect
The French cathedral is taken as a primary reference to the design where rhythmic arches are developed. Instead of symmetrical arches, imperfect arches of different scales are used. The design started from a perfect rectangular mass which is made imperfect by carving out imperfect arches on the first level and inverted imperfect arches on the second level.
▼不规则的拱门，Irregular arches © Anan Naruphantawat
▼室内主要空间，Main interior space © Metipat Prommomate
▼室内不规则的拱形，Irregular arches in the interior © Metipat Prommomate
首层的拱门以其古老而现代的外观迎接顾客的到来，光线穿过拱形窗户在地面上形成发射，类似于大教堂玻璃的反射效果。室内巨大的不完美拱形也创造了从柜台到二楼的联系空间，这种设计突出了柜台的全能性，顾客从每个楼层都能看到这里。在二楼，光线能够从倒置的曲线空隙中照射进来。
▼剖透视图，section © TOUCH Architect
On the first floor, these arches embrace visitors with their antique yet modern looks, creating shadow along the path and when light passes through the arched window, it creates reflection on the floor, similar to that of cathedral glass. The oversized imperfect arch also creates a continuous space from the counter to the second floor, highlighting the full-function counter, allowing it to be seen from both floors. On the second floor, voids are carved into the inverted curves, allowing sunlight to enter.
▼甜品陈列区，Dessert display area © Metipat Prommomate
▼客座区，Guest seating area © Metipat Prommomate
▼休闲区，Leisure area © Metipat Prommomate
▼拱形细部，Details of the arch © Anan Naruphantawat
设计者通过使用纹理混凝土，使墙壁呈现出不完全光滑、不完美的完美状态，同时也反映了建筑材料的真实性。除此之外，建筑以混凝土为主要材料，内部采用的绿色和粉色的家具、装饰和LED灯饰都显得格外突出，强烈的色彩也强调了品牌特征，给顾客留下了难忘的咖啡厅形象。
By using textured concrete, it strengthens the concept of perfection of imperfection where the wall is not completely smooth, but it reflects the authenticity of the material which can be beautiful by itself. Moreover, by using concrete as the main material, the furniture, decorations, and LED lights of green and pink are made outstanding, emphasizing the brand’s color identity, creating a strong memorable image of the cafe.
▼店铺招牌，The sign © Metipat Prommomate
▼夜览，Night view © Metipat Prommomate
▼首层平面图，floor 1 © TOUCH Architect
▼二层平面图，floor 2 © TOUCH Architect
▼立面图和剖面图，elevation and section © TOUCH Architect
PROJECT: French Kitsch III TYPE: cafe LOCATION: City Link, Mueang, Nakornratchasima, Thailand OWNER: Chanon Jeimsakultip x Anuchit Vongjon SITE AREA: 154 sq.wah USED AREA: 360 sq.m. STATUS built (2023) ARCHITECT + INTERIOR | TOUCH Architect PRINCIPAL ARCHITECT | Setthakarn Yangderm / Parpis Leelaniramol DESIGN TEAM | Pitchaya Tiyapitsanupaisal / Tanita Panjawongroj / Thanunya Deeprasittikul / Matucha Kanpai CIVIL ENGINEER | Chittinat Wongmaneeprateep M&E ENGINEER | Yodchai kornsiriwipha x Isarapap Rattanabumrung CONTRACTOR | Samma Construction PHOTOGRAPHER | Metipat Prommomate x Anan Naruphantawat
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