这个视觉营销项目结合了橱窗、装置、桌子和图形的陈列设置，涵盖了整个顾客在店内的旅程，旨在推广该品牌最新的智能手机产品，并传达其10倍混合变焦相机技术的关键特征。

This visual merchandising project combines windows, installations, display settings on tables and graphics, which covers the whole customer journey in store, aiming to promote the brand’s latest smart phone product, and to convey its key characteristic of 10x Hybrid Zoom camera technology.

正如产品的口号“让你更接近你身边的世界”，这一系列装置主要以同心圆为特征，上面有刻度标记，寓意通常不可见的镜头结构，隐藏在产品的外观之下。当人们透过圆圈看时，宇宙的景象在最后出现。同时，线条和蓝色的亚克力配合在一起，装饰店铺内部，与产品相搭配。

As the product slogan goes “Bringing you closer to the world around you”, the series of installations mainly features concentric circles with scale marks on them to imply the structure of camera lens that are usually invisible, hiding under the product exterior. When people look through the circles, a vision of the universe appears at the end. Meanwhile, lines and blue color acrylic work together to decorate the store interior and to match with the products.

这种设计使顾客对产品的特点有一种直观的印象，而不是单纯的文字描述、视频介绍或销售口述，有助于创造身临其境的购物体验。

The design provides customers with a visualized impression of the product’s characteristic other than merely text description, video introduction or sales dictation, and helps to create an immersive shopping experience.

Interiors:立品设计