Using the power of intelligent technology to constantly stimulate the potential of the body, to achieve physical and mental health and balance are the brand concept of MIX POWER Fitness. We take charging and upgrading for body and mind as access point of image, then transform it into the logo and font design. The immersive sports experience of intelligent technology is the new feeling that the brand hopes to bring to users. In the application of visual image, it also emphasizes the vibrant atmosphere, and neutralizes the icy sense of high-tech.

Information

甲方：力禾健身中心

项目类型：品牌设计

项目设计日期：2021.02-2021.04

品牌设计师：梁秀川、罗逸亭

品牌策划：郑恬辛

项目概述

利用智能科技的力量，不断激发身体的潜能，达到身心的健康与平衡是Mix Power 力禾健身中心的品牌理念。为身心“充电，升级”这一概念成为了设计的具像化切入点，并以此感念设计了Logo主体图形和文字。智能科技的沉浸式运动体验是品牌希望带给用户的全新感受，在视觉形象的应用中，也强调了灵动的氛围感，中和了高科技的冰冷感。