Neuw Denim旗舰店是一间属于二十一世纪的牛仔裤工坊，用当代的话语将空间实用主义体现得淋漓尽致。项目突出展示了剪裁工艺和真材实料两个特征，简洁中充满细节，看似陈旧却不乏优雅。白色的帆布更是充分衬托出了牛仔面料自身的特点。

Neuw Denim’s flagship store is a 21st century workshop – a contemporary re-cut of a utilitarian maker’s space. Emphasising craftsmanship and authenticity, the fit-out is detailed, yet skeletal: worn, yet polished – a recessive white canvas for the denim to shine on, but not without character of its own.

▼通透的店面，transparent store front

▼室内空间以白色为主，简洁实用，interior in white tone, showing a contemporary re-cut of a utilitarian maker’s space

▼注重功能，外形简洁的操作台，simple and functional operating table

▼店铺一角的工作桌，working space at the corner of the shop

▼白色布帘后是试衣间，fitting room behind the white canvas

▼白色穿孔金属板陈列架突显牛仔布料材质，shelves made by white perforated panels emphasize the character of the denim

▼细部，detail

Location: Melbourne, Australia

Project Team:

Jeremy McLeod

Mark Ng