Regular exercise is a healthy and pleasant lifestyle. It is the core exploration of the brand’s visual image to bring different perceptual experiences to the fitness space through color changes.
The gym not only concerns working out but also pays regard to perception and creativity! A logo is a graphic brand name. We give it a slight upward inclination of 13.2 degrees to gain more vitality. And the flat design with three dimensions forms a unique negative shape. The shape and shadow achieve each other and unfold a transient dynamic space-time.
A little color every day, sports will give you a good look! Generous area gradient color application makes the brand full of emotion. Negative feelings are released, and the color is harmonious and moving under the strict scale specification.
Auxiliary graphics add dynamism to the brand. Repetitive linear patterns, blurring, and defocus are the artistic treatment of motion feel and enrich the details for the gradient background.
Life lies in motion. Sport is the color of life and the SUGAR of every day.
Information
甲方：
SUGAR
项目类型：品牌设计
项目设计日期：2022.01-2022.03
品牌设计师：张静
品牌策划：郑恬辛
Summary
Move for color！
规律锻炼是健康愉悦的生活方式。以色彩变幻带给健身空间不同感知体验，是SUGAR品牌视觉形象的核心探索。
不仅仅是健身，更是感知力、创造力！LOGO是图形化的品牌名称，13.2度微向上倾斜，活力满满。立体空间字母扁平化处理，形成独特负形，形与影成就彼此，展开一瞬动态时空。
每天一点色彩，运动给你好看！大面积渐变色应用，使品牌富有情绪。释放EMO，色彩在严格比例规范之下协调动人。
辅助图形为品牌增添动感。重复线性图案、模糊与虚焦是运动感受的艺术处理，为渐变色背景充实细节。
生命在于运动，运动是生活的色彩，是调味日常的SUGAR。
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