The project, located in the coastal town of Alcossebre, is part of a Strategic Plan for Tourism Developmet in agreement with the Polytechnic University of Valencia and whose purpose is to promote tourism in the area through small spaces, buildings and activities of design.

The intervention is in the Paseo Vista Alegre, a privileged way along the promenade. It aims to eliminate the permanent traffic street and renovate the small tourist office.

The implementation of the Strategic Plan for Tourism Design has resulted in a series of specific works in the village with a global vision, renewing its image and enhancing the development of local tourism. It has created a benchmark in the city, which all kind of amenities such as restaurants, shops, etc ... Design as added value of urban and architectural renovation.

The ultimate purpose of the action is to promote the area as a tourist attraction using ceramic as the main material. Three different types of ceramics, with different thicknesses, formats, colours, finishes and applications are used.I

For paving Paseo Vista Alegre, a technical porcelain floor is used. The multiple combinations of sizes and finishes provide infinite possibilities, thereby generating a new urban fabric on the pavement.

In the tourist office the project is inspired by the Mediterranean lattice, used in many of the buildings coast of the 60s and 70s. A glazed ceramic lattice is placed blank forming three semi-transparent walls of different lengths around the building to give it more presence. These blinds filtered the light, the views and breezes, improving thermal and lighting comfort, offering a new urban landscape.

The third ceramic piece is used to create a ventilated façade, a second skin on the tourism office to improve the living conditions of this, and solve the aesthetic problems of current closures. This facade also purifies the air by removing NOx

Another important issue of the project was to promote the local construction sector, hiring contractors in the area and choosing ceramics nearby businesses, with a clear social interest.

In future actions, the council intends to turn into pedestriant streets some adjacent streets, with the same compositional approach, by eliminating the permanent traffic street of the seafront and the comercial streets nearby, generating a high quallity urban enviroment.