Firm： Atelier.Archi@Mosphere

Type： Commercial › Retail Shopping Mall

STATUS： Built

YEAR： 2020

SIZE： 0 sqft - 1000 sqft

BUDGET： $10K - 50K

PAPYRUS

by Atelier.Archi@Mosphere

Design : Atelier. Archi@Mosphere / Kyung-sik Park (02) - 516 – 2301

studio@archimosphere.kr

Design team : Atelier.Archi@Mosphere / Yeon-Ju Choi

Photo :　Yongjoon Choi

Location : Galleria Department Store, Gwang-Kyo, South Korea

Use : Optical store

Area : 82㎡

Design Period : January, 2020

Construction Period : February, 2020

Project Description :

Papyrus is an editorial brand for eye-wear products that has been leading eye-wear fashion trend for over thirty years in Korea.

Archimosphere, over the past decade, has devised a modular wall system that incorporates product display zone, pop-up display zone,

and storage, optimized for Papyrus only. Respecting the context of the sites with the optimized modular wall system, Archimosphere has

designed spaces of Papyrus for 6 times.

This project locates in Gwanggyo Galleria department store recently designed by OMA. Archimosphere intended a spacious, soft style of design

based on the analysis of Gwang-gyo community in which the majority of consumers were female.

The design was based on the traditional stone-laying method of a korea’s world heritage site, Suwon Hwaseong Fortress. It aims a intimate

connection with the community through the structure itself reminding the fortress. No walls or doors were built as a strategy to perform a light

and open atmosphere, along with elaborately planned spaces allowing actions such as eye examination, counseling, and manufacturing.

The modular composition of the walls is mainly a 3T aluminum frame. Each frame consists of 20T acrylic. The overall material finish adds

the soft, warm ambiance to an organized modular system.