作为一个永恒的品牌，Musinsa Standard经历了变化和挑战。从Hongdae分店开始，便以“解析时间-打破时间”为品牌标识，品牌标语被设计为每层楼的水平概念，通过空间语言体现现在、未来和过去。

Musinsa Standard has gone through changes and challenges for its aim as a timeless brand. Starting from the Hongdae branch, its identity “ Tear down the time- break down time”, the brand tagline was designed with a horizontal concept for each floor as the present, future, and past through spatial language.

此外，新建成的Musinsa Standard Gangnam的概念是Tear down the time- Eternity，以扩展其独特的身份。

Furthermore, the concept Tear down the time- Eternity was set for the newly built Musinsa Standard Gangnam for the expansion of its unique identity.

这个概念让人联想到Möbius，那里的起点和终点是相连的。时间的概念不仅在水平方向上可以看的，而且其垂直性也超越了楼层，并通过墙壁在既定的空间之间无限制地进行。Labotory 想通过空间语言来重新解释空间中速度感的不同变化。

This concept is reminiscent of a Möbius where the beginning and the end are connected. The concept of time was not only viewed in a horizontal direction but also its verticality beyond just the floors and through the walls boundlessly between the given space. Labotory were able to reinterpret the different variations of senses of speed in space through spatial language.

另外，这个概念的结构可以从一楼入口处的垂直媒体塔看到。从这里开始，Labotory通过长长的，垂直的媒体墙的轴线，在整个底层诠释了这个概念的垂直性和水平性。他们希望直观地传达Musinsa Standard的身份，并产生影响。

In addition, structurization of the concept can be encountered from the first floor entrance by the vertical media tower. Starting from there, we interpreted the verticality and the horizontality of the concept throughout the lower floor by the axis of the long vertical media wall. They hope to deliver the identity of Musinsa Standard intuitively and make an impact.

通过这种方式，Labotory希望使用Musinsa Standard Gangnam的客户可以通过每一层的速度感来感受时间的移动和扭曲；在Möbius-like永恒的空间中分享并紧密地联系在一起的经历和时间。他们希望品牌的独家形象能够为消费者提供Musinsa标准的独特体验。

In this way, Labotory hope the customers that use Musinsa Standard Gangnam to feel the movement and distortion of time through the sense of speed at each floor; to have shared and closely affiliated with the experience and time spent in the Möbius-like eternity of the space. They hope the exclusive image of the brand provide consumers to the unique experience of Musinsa Standard.

Interiors:Labotory

Words:小鹿