In efforts to attract the best and brightest in the automotive industry, Bosch Automotive Steering's new offices have a striking design built for the work of the future.
Studio Alexander Fehre created the design for the Robert Bosch Automotive Steering offices located in Schwäbisch Gmünd, Germany.
Bosch AS will in the future, employ agile project work to develop its automotive innovations. The work of the future will take place in a new, future-proof work environment, located in a 3200 m2 former production hall. A striking design was an explicit part of the brief, to enable the company to use this ‘soft skill’ to prevail in attracting the most talented employees.
A central roadway meanders through the hall. It is deliberately furnished with bends, turn-offs and refueling stops, because accidental encounters between employees are part of a conscious strategy. Diverse meeting options support productive exchange, while ideas can be instantly recorded on the ubiquitous zinc surfaces.
Materials were chosen to suit the industrial character of the space. Raw zinc, wood and steel surfaces are combined to create the strict geometry of the integrated units. Polycarbonate surfaces that suggest model making reappear on walls and seating, thus conjuring up the prototype stage in the developmental process. Many textile elements and the colour concept, which inspires through the use of intense shades, provide a warm tactile contrast.
Designer: Studio Alexander Fehre
Design Team: Alexander Fehre, Calina Hohberg, Magdalena Paprotna, Rita Enns, Roger Dittrich, Inna Strokous
Photography: Zooey Braun
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