F+生活研究所,位于上海宜山路家饰佳商场内,周边聚集着众多同类家装设计品牌。品牌方希望通过空间设计策略跳脱消费者对行业的固有认知,形成一处个性与艺术风格相融的艺术展厅。F+生活研究所是一家成立于2018年的主打极简风格的全屋定制品牌。遵循品牌的极简理念,我们从路易斯·康的萨尔克生物研究所汲取设计灵感,用克制的手法塑造空间的形体,以光为媒介建构场所精神。
F+ Living Research Institute is located inside the Jiashijia Shopping Mall on Yishan Road in Shanghai, surrounded by many similar home decoration design brands. The brand hopes to use space design strategies to break away from consumers' inherent perceptions of the industry and create an art exhibition hall that blends personality and artistic style. Established in 2018, F+ Living Research Institute is a full-house customization brand that specializes in minimalist style. Following the brand's minimalist concept, we drew inspiration from the Salk Institute for Biological Studies by Louis I. Kahn to shape the space with restrained techniques and construct the spirit of the place through light.
互联网的发展和疫情的经历,很大程度改变了人们的购物方式和生活方式,于此也对品牌空间提出了新的时代命题。不同于过去简单铺陈产品,当下的品牌展厅更注重通过空间设计展示品牌气质,从而为到访的客人带来沉浸式品牌体验。
The development of the Internet and the experience of the pandemic have greatly changed people's shopping and lifestyle habits, and have also put forward new era propositions for brand spaces. Unlike in the past, where products were simply displayed, today's brand showrooms focus more on showcasing the brand's temperament through space design, providing visitors with an immersive brand experience.
认识事物的顺序往往是由表及里,因而营造让人好奇的空间序幕是商业展厅设计中很重要的一环。我们打破了平铺直述的空间结构,在空间前端置入一面片墙,重新组构空间路径增加空间的可游性,两侧的黑色墙面有了上下两端洗墙灯的均匀照射,呈现出别致的光影纹理。
In addition, the order in which we perceive things is often from the outside in, which is why creating a space that piques people's curiosity is an important aspect of commercial exhibition hall design. We have broken away from the flat and straightforward spatial structure by placing a wall at the front of the space, reconstructing the spatial path, and increasing the space's playability. The even illumination of the up and down ends of the black walls on both sides creates a unique light and shadow texture.
中央的吧台下端嵌入线性灯带,勾勒出硬朗的体块,带来了灵动的漂浮感。顶部的星空点点,中央吧台的线性灯带,洗墙灯照亮的丰富墙面,极简设计中的“点、线、面”,在此处得以显现。片墙之后的纵向空间被一分为二,中央走廊串联起六个区域。黑色的走廊墙面更加突显了顶面的冲孔铝板带来的星光点点,萨尔克生物研究所广场中的水道在空间中以线性地灯再现,暖色调的灯光在暗色系空间中延展开来,打破整个空间的沉默,增加空间的纵深感,吸引人们探寻空间深处。
At the bottom of the central bar counter, a linear light strip is embedded to outline a sturdy volume, creating a dynamic floating feeling. The top of the space features starry sky lights, a linear light strip at the central bar, and the rich wall illuminated by wash lights, all showcasing the essential elements of minimalist design: "point, line, and surface." The vertical space behind the wall is divided into two, and the central corridor connects six areas. The black walls of the corridor highlight the starry dots brought by the perforated aluminum plate on the ceiling. The linear lights imitate the water channel in the square of the Salk Institute for Biological Studies, and the warm-colored lights extend in the dark space, breaking the silence of the entire space, adding a sense of depth and attracting people to explore the deeper parts of the space.
除此之外,走廊的三处隐形门,可根据不同的空间需求进行开合,对空间进行横向切割。一层为空间整体序幕,二、三层空间为产品展示及客户洽谈区,四层为办公区域。在产品展示区域,我们打破了展厅设计的场景化设计,更多的是呈现与产品相符的空间气韵。空间一角的黑马装置,如全屋定制行业的黑马F+生活研究所一般闯入我们的视野。
In addition, there are three hidden doors in the corridor that can be opened and closed according to different spatial needs, horizontally cutting the space. The first floor serves as the overall prelude to the space, the second and third floors are for product display and customer negotiations, and the fourth floor is for office areas. In the product display area, we break away from the scenario design of exhibition hall design and present more of the spatial charm that matches the product. The black horse installation in the corner of the space, like the F+ life research institute in the whole-house customization industry, breaks into our sight.
黑马对面是极简的岛台洽谈区,符合站立高度的长桌岛台可容纳多人在此处进行交流洽谈。岛台背后的墙面整齐罗列着百款产品样板,方便客人随手取阅了解。在F+生活研究所,我们尝试用极简的手法在有限的物理空间中,用光和墙的对话来营造空间氛围,赋予空间无限的想象力,呈现极简克制的品牌概念。
Across from the black horse is the minimalist island counter negotiation area, where a long table island counter with a standing height can accommodate multiple people for communication and negotiation. The wall behind the island counter is neatly arranged with hundreds of product samples, making it easy for guests to pick up and browse. At F+ Life Research Institute, we strive to use minimalist techniques in limited physical spaces, using light and wall dialogue to create a space atmosphere, endowing the space with infinite imagination, and presenting the minimalist and restrained brand concept.
正如F+生活研究所对家的理解”从家的本质出发,以定制打造家居生活方式。”我们相信从品牌的本质出发,将产品和空间氛围更柔软地糅合,是更对品牌理念更契合的呈现。
Just as the F+ Life Research Institute understands the essence of home, "starting from the essence of home, customizing the home lifestyle," we believe that starting from the essence of the brand and blending the product and spatial atmosphere more softly is a more fitting presentation of the brand concept.
Interiors:FFDESIGN
Photos:FFDESIGN
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