泰国时尚品牌雅斯帕(Jaspal)在曼谷开设了一家新的旗舰店，由米兰的Studiopepe设计。这个460平方米的空间位于IconSiam，这是泰国最大、最独特的零售综合体，可以直接俯瞰湄南河。

Thai fashion label Jaspal has opened a new flagship store in Bangkok designed by Milan-based Studiopepe. The 460sqm space is set in IconSiam, the largest and most exclusive retail complex in Thailand that directly overlooks the Chao Phray river. 

Studiopepe创造了一个现代和复杂的氛围，充斥着雅斯帕尔的服装系列。漂亮，但没有明显的女性气息，使用混凝土，原始木材和自然材料，包括藤和亚麻。入口和后墙的大柱子上覆盖着手工制作的陶瓷，排列成纹理分明的脊状图案，似鱼鳞一般蔓延。

Studiopepe created a contemporary and sophisticated atmosphere that complements Jaspal’s clothing collections. Pretty, yet not overtly feminine contrasting materials such as concrete, raw timber and natural materials including rattan and linen characterize the aesthetic. Large columns at the entrance and rear wall are covered in handmade ceramics arranged in a textured, ridged pattern that almost resembles scales. 

瓷砖元素不断的处在商店里，覆盖着瓷砖的垂直立柱和一个多彩橱窗。釉面陶瓷是对当地传统工艺的一种致敬，使用乳白色，青瓷绿色和珊瑚色与雅斯帕品牌结合起来，也是对工艺的重新诠释。

Tiles appear throughout the store, cladding vertical surfaces and displays with an iridescent veil. The glazed ceramics are a nod to local traditional craftsmanship, reinterpreted in colours that speak to the Jaspal brand; shades of milky white, celadon green and coral.   Related: Alysi Store In Milan By Studiopepe.     

黄铜边饰金属管与编织框架组成全开放式布局，圆形衣架能够很好展示服装和配饰。 天然木材创作的半圆形屏风，可以将更衣室区域和精品橱窗隐藏起来。

Brass-trimmed full height metal tubes with woven straw frames define the open layout, creating circular carousels and vignettes to display garments and accessories. Natural timber features as skeleton shelves and semi-circular screens shielding the dressing room area and boutique window. 

整体色调以中性色调为主，包括奶油色、裸色、赤褐色、绿色，更明亮的色调，还有闪亮的粉红色更衣室。

The overall colour palette revolves around neutral tones of powdery cream, nude, terracotta, green, with brighter touches like shiny baby pink changing rooms standing out.

STUDIOPEPE

Jaspal Store 

公司介绍

Studiopepe是一家于2006年在米兰成立的设计公司，创始人为Arianna Lelli Mami和Chiara Di Pinto。Studiopepe的重点是通过应用多学科方法进行设计和研究，包括内部设计(零售、酒店、私人委托)、产品设计和创意咨询。他们的设计语言是分层的、折衷的，融合了诗意的视觉和严谨的设计。艺术、装置、形式的研究、材料的实验和设计之间的对话是工作室开发的一些主题。Studiopepe的项目以其强烈的图像特征而被识别，基于对颜色和材料的不断研究，以及不同当代语言之间的探索，旨在提供一个独特的、尊重每个客户个性的解决方案。

Studiopepe is a design agency founded in Milan, in 2006,by Arianna Lelli Mami and Chiara Di Pinto.Studiopepe’s focus is on design and research throughthe use of a multidisciplinary approach: this includes interiordesign (retail, hotels, private commissions), product designand creative consulting.The language they use for their designs is stratified and eclectic, uniting poetic vision and rigorous design.Art, installations, study of formal archetypes,experiments with materials and the dialogue between opposites are some of the themes developed by the Studio.Studiopepe’s projects are recognizable by their strong iconographic identity, based upon experimenting,continuous research on colours and materials and the contamination between the various contemporary languages with the intent to provide a solution that is uniquely special and respectful of each client’s individuality.

Gooobrand

 品牌设计