现代主义建筑师艾琳·格雷（Eileen Grey）

强调感官与结构的相互依存，

空间上我们用直线条的廓形来凸显女性的力量，

再用不同的材质做碰撞，让女性通过服装来展示理性和感性并存。

Eileen Grey, a Modernist Architect

Emphasizing the interdependence of sense and structure,

in space, we use outline of straight-line to highlight the power of women,

then make different materials collide, so that women could show their coexistence of rationality and sensibility through clothing.

▼门店外观，store front

这是一次品牌的革新，

打破 再 重组,

从而构成一个新的空间，续写新的故事。

这是一场关于女性服装变迁的制造机，

它们不停地运作着、传输着、赋予着,

新时代女性自我的精神力量。

拥有自我选择的权利，

不用活成别人眼中标准定义的女性的样子。

This is a brand revolution,

break to reorganize,

then constitute a new space, continue to write new stories.

This is a create machine about the transformation of women’s clothing,

they constantly working, transmitting and giving,

The spirit power of the female self in the new age

Have the right to choose oneself,

you don’t have to live as the definition of others about what a woman should be.

▼设计一瞥，design preview

new lady探寻符合现如今潮流的新表达，

用年轻化的设计语言，

平衡服装文化和体验式消费的商业诉求，

打造独树一帜的一间买手店。

New Lady looks for new expression ways which fit today’s trends,

with the younger design language,

balance the commercial demands of clothing culture and experiential consumption,

to create a unique select shop.

▼买手店内景概览，interior general view

空间材料以不锈钢为主体，

通过微弱的反射光线和镜面的叠加，

人影走过形成互动的虚影，增添空间灵活度。

QHD Studio希望通过简单而现代的介质，

构成空间的线条感，又具有细节弧线的起伏，

创造出空间的层次和空间的维度。

Using stainless steel as the main material of the space,

through the combination of feeble reflected light and mirrors,

figure walk past forming interactive virtual shadows, increase the flexibility of the space,

QHD Studio hopes through a simple but modern medium,

to constitute the sense of line of space, as well as the ups and downs detail arc,

created the hierarchy and dimension of space.

▼不锈钢为主体， stainless steel as the main material

服装设计的本质，

是为了彰显人所赋予对待生活的态度，

现如今人们对于服装的包容度更高，

服装的多样性也带来不同的选择。

在这样的时代下，

一个凸显女性对服装的态度，

描绘女性的精神力量的一间买手店，

正在为中国传统批发市场带来改变。

The nature of costume designing,

is to show the attitude people give to life,

nowadays people are more tolerant towards clothing,

the diversity of it would also bring different choices.

In an age like this,

A select shop which highlights women’s attitudes toward clothing,

and depicting the spiritual power of female,

is bringing changes to China’s traditional wholesale market.

▼展示空间，showcase

整体偏硬的框架风格，

搭配丝绒、棉料、麻布、纱布等富有质感的材质，

形成反差对比，互相烘托空间氛围，

平衡出微妙的和谐感。

Overall use the rigid frame style,

with velvet, cotton, linen, gauze and other textured materials,

formed strong contrast, foil each other’s space atmosphere,

balanced out a subtle sense of harmony.

▼硬质框架和柔软材质烘托空间氛围，Rigid frames and textured materials set the atmosphere of space

作为入口的主体物，

竖形的艺术灯管，折射出新女性的影子，

它是整个空间续集能量的地方，

通过曲折的风管，

一点一点运输着能量，

传送到这里收集起来，成为亮眼的趣味装置。

As the main object of the entrance,

the vertical artistic light tube reflects the shadow of the new women,

it’s the place where the whole space gathered power,

through the zigzag duct,

transporting energy bit by bit,

deliver it and collect it, then turn it into a brilliant fun device.

▼入口灯管装置，light tube installation at the entrance

场景中间树立着一根圆柱，

它本是原始空间支撑的槽钢，

设计师巧妙运用，与楼梯平台一起搭配起来，

粗砂的真石漆搭配曲折凸显的环形，

暗指做为新女性要摆脱世人传统的枷锁，找到自我的定位。

In the middle of the scene stands a cylinder,

originally it was a channeled steel that supported the primeval space,

but the designer cleverly matches it with the stair landing,

tortuous emphasized annular and collocated with coarse-grained lacquer,

it implies that as a new woman, she should get rid of the traditional shackles and find her own identity.

▼圆柱和楼梯平台，the column and the stair landing

悬挂在楼梯上方的亚克力圆管，

有着秋千的形态，

在秋千上荡漾的快乐，推向空中自由的时光，

是每个外表独立的女性内心依旧保留着那一份的向往。

Acrylic tubes hanging above the stairs,

it is in the shape of a swing,

the joy of rolling on a swing, the freedom time of pushing to air,

it is a yearning retained in heart of every female with independent appearance.

▼亚克力圆管，acrylic tubes

弧形的线条，

运用女性柔软的一面，

并不是一味的硬朗，

材质上选取米白色混有贝壳珠光的水磨石，

在颜色和形态上，

表达每个女性都有自己独特的一面和闪光的优点，

认识自己从而展现自己。

The curved lines,

using the soft side of female,

it’s not just tough,

in terms of using material, we choose a creamy white terrazzo mixed with pearl shell,

In the aspects of color and form,

it expressed that every woman has her own unique side and shining strengths,

you need to know yourself so you can show yourself.

▼弧线和材质细节，curved lines & texture

两只斑驳的椅子，

保留时间打磨的痕迹；

它们是new lady成长的见证者，

有着独特的使命和意义，

于是我们保留了其中两个，继续陪伴。

Two mottled chairs,

keep the marks of time grinding;

they are witnesses to the growth of the New Lady,

with a unique mission and meaning,

so we kept two of them and continue company us.

大大小小规格不同的锡箔纸箱，

随意堆砌在角落，上面可摆放三两件物品，

用来展示物品的同时，

锡箔的特殊纹理是在表达时代发展下，

对于女性穿衣打扮的别人之言碎语的看法，

我们依然要坚守自我的个性，武装女性的力量，

批判性地看待时尚对人们生活的影响。

Tin-foil cartons of different sizes,

randomly piled up in the corner, and you could put two or three stuff on it,

it is used to show things, same time,

the special texture of tin foil is due to the development of the expression era,

what other people say about what women wear,

we still have to insist our individuality and arming the power of women,

look critically at the impact of fashion on people’s lives.

▼柜台和纸箱装置，the counter and the cartons

长短不一的铝制风管，点缀着整个空间，

这些机器的组合，仿佛一个按钮按下去，

它们随时都会“轰隆隆”的运作起来，

机械组件也暗示着如今快时代下的生产速度和人们观念，

对于喜新的追求，每个人都在争做一个不从众的形象。

Aluminum air ducts of varied lengths dotting the space,

the combination of these machines, seems like someone push the button,

and they’re going to come roaring into operation at any moment,

mechanical components also implied speed of production and perception of people in today’s fast-paced world,

for the novelty pursuit, everyone is striving to be an image of non-conformity.

▼空间细部，interior partial view

整体作为box，进行演变

探索最合适的造型，

以及在合适的成本下，

拥有可利的商业价值。

The whole as BOX, evolving

explore the most appropriate shape,

and under the right cost,

have profitable business value.

▼盒子里的楼梯，stair box

▼设计示意，diagram

▼轴测图，axon

▼平面图，plan

▼室内立面，interior facade

项目名称 | New Lady买手店

项目类型 | 商业空间设计

项目地址 | 中国杭州

设计面积 | 128m²

竣工时间 | 2020 09

设计公司 | QHD Studio

设计总监 | 施权洪

设计团队 | 邱淑怡 陈玉 杨鹏飞 李东 洪圆圆 王音

灯光设计 | QHD Studio

道具设计 | QHD Studio

灯光顾问 | 刘勤

项目主材 | 艺术漆 真石漆 不锈钢 水磨石 钢材

项目摄影 | 曹亚虎

The project name | New Lady Select Shop

Project type | Commercial Space Design

Project address | Hangzhou, China

Design area | 128m²

Completion date | 2020-09

Design company | QHD Studio

Chair design | Shi Quanhong

Design team | Li Hairan Qiu Shuyi Chen Yu Yang Pengfei Li Dong Hong Yuanyuan Wang Yin

Lighting design | QHD Studio

Props design | QHD Studio

Lighting consultants | Liu Qin

Project material | art paint material really stone paint stainless steel

Project photography | Cao Yahu