商业与文化碰撞的视觉传达

Visual communication of business and culture collision

2019年适逢包浩斯创校100周年，

台湾设计馆与知名空间团队

「

JC Architecture

柏成设计」携手规划包浩斯主题展览。台湾设计馆

以推广设计美学为己任，站在百年的分水岭上，期待整合当代跨领域创作能量，并迈向下一个世代的设计突破。策展团队借镜该校勇于挑战与实验的精神

，邀集建筑、室內、产品、策展、平面与服装等多元领域，

打造了一场属于台湾人的包浩斯运动！

M

ADE WITH CARE受邀参加了此次“包浩斯运动”。

MADE WITH CARE在设计天河万科广场巷里时光商业食街时重点抽取岭南建筑的文化符号与新的商业综合体形成新的视觉传达与构成，同时考虑建筑外的街区角度及建筑内的人行角度呈现新的商业业态视觉传播。

The design focuses on the cultural symbols of the Lingnan building style and the new commercial complex to form a new visual communication and composition, taking into account the angle of view from the street level outside the building and the perspective of the shoppers in the Mall. A new commercial visual icon is created.

MADE WITH CARE吸收德绍（DESSAU）时期的包浩斯设计以“符号时代”（SIGNAGE）作为新建筑上的应用，探索将当地生活与文化用基本的几何形态、点线面关系、网格列阵等基础语法融合空间设计当中。

MADE WITH CARE absorbs the Bauhaus design of the DESSAU period with the "SIGNAGE" as a new architectural application,

exploring the integration of local life and culture with basic geometrical forms such as basic geometric forms, point-and-line relationships, and grid arrays.

设计上我们采用当地具有代表的霓虹灯灯箱及具有岭南文化特色的永庆坊牌坊作为视觉元素，我们摆脱传统的平面广告的束缚，以点线的几何形态建立起在室内的建筑构成形态。设计不仅让室内增添商业的视觉氛围，而且在建筑外形成像灯笼的传播形态，吸引过往的行人，增加商业的曝光度。

We use the local representative neon street lights and the Yong Qing Fang archway with Lingnan cultural characteristics as the visual elements in design. We blur the identity of the traditional print advertisement and establish the architectural form of the interior in the geometric shape of the dotted line. The design not only adds a commercial visual atmosphere to the interior, but also becomes a building shaped lantern for the street attracting pedestrians and increasing commercial exposure.

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