9月13号“银河”超级猩猩华南地区首家主题店开业,由GLC设计公司提供全案设计,探索超级猩猩与时尚运动达人的关联。此项目位于广州天环广场,地标本身流线性极强,与传统商业体有很大不同,动线更自由的设计深受年轻人的喜欢,是追寻潮流的最新去处。
On September 13, the first theme store of “Galaxy” Super Orangutan opened in south China. The design company GLC offered the whole design to explore the relationship between SUPERMONKEY and fashionable sports people. Located in the Parc Central in Guangzhou, the landmark itself is very linear, very different from the traditional commercial space. The more free-flowing design is popular with young people, and is the latest place to follow the trend.
▼室内一览,overall view of the project
充满了引力和可能性,规则的纯粹象征着运动的有序,人体和天体在这方面,区别不大。划出弧形的线性,在超级猩猩华南地区的第一家主题店成为欢聚的具象表达。顶部的灯光设计使用环形来聚焦空间主视觉,启动了一个美妙的开篇。在整体色调上,如宇宙深邃,单纯一致,使主题性的灯光发挥出设计所想营造的故事。
向更多人昭示这种宇宙气质,超星面貌,是设计团队首要考虑的事情。健身领域的视野在于内外部的互动,里面锻炼的人受到“舞台”感召,外面路过的人被打动想要投身其中。
Full of gravity and possibility, the rule is a pure symbol of the order of motion, in which the human body is indistinguishable from the celestial body. Marking out the curve of the line, the first theme store in the South China region of the SUPERMONKEY became a vivid expression of Reunion. The lighting design at the top uses a circular shape to focus on the main vision of the space, initiating a wonderful opening. In the overall tone, such as the universe is deep, simple and consistent, so that the theme of the light to play the design to create the story.
Revealing this cosmic temperament, this super-star-like appearance, to a wider audience is a top priority for the design team. The field of vision in the field of fitness lies in the interaction between the inside and the outside, where the exerciser is inspired by the “stage” and the passer-by outside is moved to join in.
▼设计概念,design concept
处理入口处的店招是整个项目的重中之重,秉承着透明是最好的展示,全玻璃构成的展示面在深色空间的衬托下,好像从来没有出现过任何空间上的围合,向路过的潮人和好奇者们展现了超级猩猩的真诚、活力、能量。
Dealing with the entrance of the store is the most important part of the project, adhering to the transparent is the best display, all glass display surface against the dark background, as if there has never been any space on the enclosure. It shows the sincerity, energy and energy of the SUPERMONKEY to trendsetters and curious passers-by.
▼入口,entrance
▼深色入口空间与浅色操房通过玻璃分隔,glass walls define the dark entrance space and the gym
180°立体镜面空间配合环绕式炫彩灯光,是处在操房的点睛之笔。顶部、舞台中部环绕和底部形成了材料搭配的空间延续感十足,圆环光带在镜子中与地板平行而去。
无论从哪个角度,都能看到最美的自己,是每个人内心想要继续运动下去的真实写照。对称的环形灯带,揭示了主题“银河”的宇宙至理,每个人内心暗涌的力量,汇聚成涟漪贯穿在人们的渐变中,并见证蜕变。
The 180 Stereoscopic Mirror surface space coordinates the encircling type dazzles the colored light, is in the gym the finishing touch pen. The top, the middle of the stage and the bottom form a sense of continuity with the materials, and the ring light band goes parallel to the floor in the mirror.
No matter from any angle, can see the most beautiful oneself, is the heart of everyone wants to continue to exercise a true portrayal. Symmetrical Ring Light Belt, revealing the theme of “Milky Way” universal truth, the power of each person’s inner surge, gathered into a ripple through people’s gradual change, and witnessed the transformation.
▼操房,设置180°立体镜面,gym space with 180 Stereoscopic Mirror surface
通过对空间巧妙的规划,健身、运动设备固有的颜色成为了空间中灵动的点缀,叠放器材产生的纹路,与顶部环形隐隐呼应,运动有规则。
Through the ingenious planning of the space, the inherent color of the fitness and sports equipment becomes a flexible decoration in the space, the texture generated by the stacking equipment responding of the top ring-shaped, the movement has rules.
▼运动设备点缀空间,sport equipments become decorations of the space
等候区和更衣室从更细节和以人为本的角度去考虑设计问题。座椅更强的整体感,流线造型与天环主构造形成呼应,一直延续到步入更衣环境,地板的环形线完美契合顶部灯光,从入门到进入操房动起来,形成了至始至终的空间体验。
结合主题的舒适座椅,大气却不失隐私的更衣空间,安谧让人安心,也让运动前的准备成为了生活仪式的一部分。
The Waiting Area and dressing room are designed in a more detailed and people-oriented way. The seat has a stronger overall feeling, the streamline shape in response to the main structure of the Parc Central, and continue until entering the changing environment, the circular lines of the floor perfectly match the top lighting, from the entrance to enter the gym to move It forms a spatial experience from beginning to end.
Combining the theme of comfortable seats, atmosphere but privacy of the dressing space, quiet and reassuring, so that the preparation before the movement has become a part of the ritual of life.
▼更衣区,changing area
天环的管理者明显不满足于APPLE体验店的耀眼,超级猩猩和GLC给了新的遐想。最终结果是:有些人竟然分不清楚实景照片和效果图。细节至上是追求施工过程的唯一准则。
一场与生活紧密相关的体验正是设计的价值展现,仿佛经历了别人热爱的样子。银河貌似与个人之间遥远至极,从自身到宇宙有着巨大的体量矛盾,但设计的创意从来不在乎矛盾,而更关注产生情绪关联。
The managers of Parc Central were clearly not satisfied with the Apple Store, and the Super Orangutan and GLC gave it a new idea. The end result: Some people can’t tell the difference between a live shot and a rendering. The attention to detail is the only criterion for pursuing the construction process.
An experience closely related to life is the value of design, as if experiencing someone else’s passion. The galaxy seems to be extremely remote from the individual, and there is a huge volume of contradiction from itself to the universe. However, the creative design never CARES about contradiction, but focuses more on emotional connection.
▼轴测图,axonometric drawing
▼平面图,plan
项目名称:超级猩猩 广州天环店
设计方:GLC(中国)设计
设计团队:GLC零售组 设计总监:陈志斌 主创设计:朱雯洁、李俊鹏 深化设计:朱穗芸 项目经理:朱穗芸 项目总监:张剑辉 项目地址:广东省广州市天河路218号天环广场二层202-3铺 建筑面积:300㎡ 摄影版权:超级猩猩
Project name: SUPERMONKEY/Parc Central
Design: GLC Enterprises, LLC
Design & Completion Year: September 13th, 2019
Design team: GLC retail group Design director: Chen Zhibin Main creative design: Zhu Wenjie, Li Junpeng Deepening design: Zhu Suiyun Project manager: Zhu Suiyun Project director: Zhang Jianhui
Project location: Shop 202-3,Parc Central, 218 Tianhe road, Guangzhou city, Guangdong province
Gross Built Area: 300sqm
Photo credits: SUPEURMONKEY
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