Firm： A-001 Taller de Arquitectura

Type： Commercial › Office Educational › University

YEAR： 2014

SIZE： 1000 sqft - 3000 sqft

The design process provides spaces with significance through various masks of material, color, and ornamentation, supplanting its essence with a new one as part of the creation of an architectural show.

ReMake Up is conceived as part of creating the new identity for the Professional Image Institute (IDIP) in Mexico City; this, through a process of architectural “makeup” removal which exhibits the natural rawness of the elements, like a model without any makeup.

The use of exposed brick, recycled OSB wood, metallic supports, and other apparent materials, simulate an industrial look and feel that reminds us of the backstage of an entertainment show. Functional elements such as lamps, clothes, and exhibit fixtures are given a new aesthetic to complement the existing one.

Representative images on the walls and neon light messages frame the different spaces and stars the user, making him/her the central piece of the system; the main artist.

IDIP´s new institutional image is the reinterpretation of fashion´s language to architecture, where everything starts with a makeup base and ends up with a path through the catwalk.