Firm： SCHMIDHUBER

Type： Commercial › Exhibition Center

YEAR： 2013

How enterprises can accelerate their business processes, integrate heterogeneous IT landscapes, and keep up with ever-growing data volumes with the help of big data management, cloud enablement, mobility, and social media is shown by Software AG at CeBIT 2013. The steady evolution of the company's brand architecture was once again the work of SCHMIDHUBER, whose team has ensured a recognizable and succinct face for the brand since 2008. The core message and trade-fair highlight for 2013 is "big data", and the booth architecture, spread across 1,000 sq. m. with a two-storied, curved rear building and the adjoining product islands, has reorganized its elements and formed a communication center at the heart of the stand. The "innovation center" provides a central forum where all issues around "big data" and the meta-subjects "cloud", "social media", and "mobility" are integrated and developed. Customer benefit and consultation clearly stand in focus.