好的作品是将观者融入其中变成设计中的一个角色。

阳光城沈梅路售楼中心毗邻上海迪士尼乐园，受到童话世界的启发，设计师别出心裁的选用了《爱丽丝梦游仙境》为主题，运用无穷的想象力，打造了一个奇幻的童话世界。

Yango.Shanghai shenmei roadproject is adjacent to Shanghai Disneyland. Inspired by the fairytale world, the designer chose Alice in wonderland as the theme in a unique way and created a fantasy fairytale world with infinite imagination.

《爱丽丝梦游仙境》讲述了一位可爱的英国小女孩爱丽丝在百无聊赖之际，发现了一只揣着怀表、会说话的白兔。她追赶着它而不慎掉进了一个兔子洞，由此坠入了神奇的地下世界。

Alice in wonderland tells the story of a lovely little English girl, Alice, who finds a white rabbit with a pocket watch and can talk when she is bored. She chases it and accidentally falls down a rabbit hole, plunging into the magical underworld.

在这个世界里，她遇到了一大堆人和动物：渡渡鸟、蜥蜴比尔、柴郡猫、疯帽匠、三月野兔、睡鼠、素甲鱼、鹰头狮、丑陋的公爵夫人。

In this world, she met a great number of people and animals: the dodo, Bill the lizard, the Cheshire cat, the mad hatter, the march hare, the dormouse, the mock turtle, the gryphon, the ugly duchess.

爱丽丝帮助兔子寻找丢失的扇子和手套，她之后还帮三个园丁躲避红王后的迫害，她还在荒诞的法庭上大声抗议国王和王后对好人的诬陷。

Alice helps the rabbit to find the lost fan and gloves, she later helps the three gardeners escape the persecution of the red queen, she also loudly protests in the absurd court king and queen against the good people framed.

在这个奇幻疯狂的世界里，她不断探险，不断追问"我是谁"，在终于成长为一个"大"姑娘的时候，她猛然惊醒，才发现原来这一切都是自己的一个梦境。

In this fantastic and crazy world, she keeps exploring and asking "who am I". When she finally grows into a "big" girl, she wakes up with a start and finds that all this is her dream.

爱丽丝梦游仙境

故事的情节完美的切合了项目的定位，通过一个神奇的兔子洞发现了一个奇妙有趣的世界；

通过一个小小的空间，引领消费者迈向一个广阔的未来，这是一个关于年轻人幻想的空间。

The plot of the story perfectly matches the positioning of the project, discovering a wonderful and interesting world through a magical rabbit hole; Through a small space, leading consumers to a broad future, this is a space about young people’s fantasy.

入口区

入口的装饰画采用了爱丽丝、兔子先生、扑克、怀表等一系列符号化元素，犹如一位旁白将故事向我们娓娓道来。

落地的雕塑取材于白皇后的象棋卫兵，守卫着这个神秘的童话世界。

The decorative painting in the entrance adopts a series of symbolic elements such as Alice, Mr. Rabbit, poker, pocket watch, etc., just like a narrator telling the story to us.

The landing sculpture is based on the white queen’s chess guard, guarding the mysterious world of fairy tales.

水吧区水吧台上坐着的便是故事里的重要角色——兔子先生，通过兔子先生的视角，我们可以一览空间的全貌。

Sitting on the water bar is the main character in the story--Mr. Rabbit. From Mr. Rabbit’s point of view, we get a panoramic view of the space.

单纯的照搬故事中的角色设定，往往会使作品流于世俗。

基于角色的特点，重新定义角色的造型与材质，使之更符合空间气质，以通感方式描述出现代版的爱丽丝童话。

Simply copying the characters in the story often makes the work secular. Based on the character’s characteristics, the character’s modeling and material are redefined to make it more in line with the space temperament, and to describe the modern version of Alice fairy tale in a synesthetic way.

洽谈区

洽谈区家具选用白色高光烤漆搭配莫兰迪灰色皮革，使空间统一干净的同时，有效的在视觉上改善了售楼处空间较小的缺点。

透明的亚克力花器搭配红色系尤加利，恰到好处的点缀，减一分失色，增一分冗余。

The furniture in the negotiation area chooses white high-gloss baking paint and morandi gray leather, which makes the space unified and clean and effectively improves the defects of the sales office with smaller space visually.

Transparent acrylic flower set with red department eucalyptus, just the right embellishment, reduce one point of color loss, in-crease one point of redundancy.

展示区

展示桌上吹泡泡的女孩正是我们的主角爱丽丝，她像我们身边的每一个女孩，对世界充满了好奇，自由的放飞梦想，梦想化为气球冉冉的升起，飘向世界的各个角落。

The girl blowing bubbles on the display table is our protagonist Alice. Like every girl around us, she is full of curiosity about the world. She is free to fly her dream. The dream turns into a balloon rising slowly and floats to every corner of the world.

红色气球与水波顶的搭配，如同疯帽子的红发，热情、疯狂，打破规则的排列，奇幻的水波纹吊顶，顿使空间充满了活力。

梦幻和现实在这里没有界限，“又有谁能分的清梦幻和现实呢”疯帽子这么说。

The collocation of red balloon and water wave top is like the red hair of crazy hat. It is enthusiastic and crazy. It breaks the regular arrangement. The fantastic water wave ceiling makes the space full of vitality. There is no boundary between dream and reality. "Who can distinguish dream and reality?" said crazy hat.

展示区

桌面花艺摒弃了传统花艺的复杂冗余，匠心独运的选用了干麦穗为花材，使人重回到自然天真的状态。

球状座椅呼应顶面的气球装置，延续了童话的诙谐轻松。

Desktop flower art abandoned the complex re-dundancy of traditional flower art and adopts the dry wheat ear as the flower material with originality, which makes people return to the natural and naive state. The spherical seat echoes the balloon device on the top, continuing the humorous and relaxed fairy tale.

VIP 沙发区

VIP 区的沙发，延续了空间中的红色，而雕塑台则成为了万红丛中那唯一的一点绿，这降低了色彩纯度的绿，犹如一块翡翠般画龙点睛。

沙发的背景装饰，采用肌理和灯光的效果，营造出了时光隧道般的效果。

The sofa in the VIP area continues the red color in the space, while the sculpture platform becomes the only green in the red cluster. The green, which is reduced in color purity, resembles a piece of jade as the finishing touch. The background decoration of the sofa, with the effect of texture and lighting, creates an effect like a time tunnel.

VIP 沙发区

两只窃窃私语的猫咪，打破环境的壁垒，带来空间的延伸和遐想，就像是爱丽丝的父亲说的：“每天早餐前都要相信六件不可能的事。

Two whispering cats, breaking down the barriers of the environment, bringing space extension and reverie, just like Alice’s father said: "six impossible things to believe every morning before breakfast."

艺术长廊

通过和艺术家猪坚强的合作，将售楼处外围的走廊变身为艺术展示墙，延续了爱丽丝的主题设定。

Through the cooperation with artist Zhu Jianqiang, the corridor outside the sales office was transformed into an art exhibition wall, and continues Alice’s theme setting.

猪坚强

人气插画师、绘本作者，画风温暖治愈，风格明显

作品多涉及童话、都市生活

擅长讲故事，也试图将故事融于画面中

每个人都可以在画中读到情绪，孤独，幸福，悲伤，快乐或者其他

它们不再只是一些元素和色彩

Zhu Jianqiang

Popular illustrator, picture book author, warm and healing painting style, style is obvious.

His works mainly involve fairy tales and urban life.

Good at telling stories, but also trying to integrate the story into the picture.

Everyone can read emotions, loneliness, happiness, sadness, happiness and so on.

They are no longer just elements and colors.

项目名称 | 阳光城 ·上海沈梅路售楼中心

项目地点 | 中国 ·上海

项目面积 | 127㎡

竣工时间 |

2019.10

甲方单位|| 上海阳光城（集团）有限公司

甲方团队|| 瞿叶华、蒋丽颖

硬装设计|| 上海柯翊建筑设计有限公司

软装设计|| 上海大朴室内设计有限公司

艺术品 |上海勿量艺术有限公司

艺术总监|| 潘映烁

创意指导|| 卞国俊

软装执行|| 孟莉、于克兢

艺术家|| 猪坚强

项目摄影|| 鲁哈哈

DOP 大朴设计

阳光城 ·上海沈梅路售楼中心

图纸呈现

平面布置图

阳光城 ·上海沈梅路售楼中心

公司介绍

大朴设计艺术总监/潘映烁（左）卞国俊（右）

大朴设计艺术总监/潘映烁

“大朴设计”是“上海大朴室内设计有限公司”旗下专注于商业地产和艺术品设计的专业品牌。大朴秉持以客户为中心的设计理念，将客户的愿景通过与设计师的合作得到激发和培育，新颖的设计方法、精致的细节、功能与风格的完美结合，大朴完成了上百个不同类型和风格的作品，并多次荣获国际设计大奖，包括 2018-19 年度拥有设计界“奥斯卡”之称的“A’design Award”设计大奖。

公司成立近 10 年，在方案设计、软装设计、艺术品设计等专业服务方面成绩斐然，为了将完美主义和无限好奇心相结合，大朴开发了基于软装产品服务的平台“软装严选”，致力于准确地诠释客户的需求，将客户的想法变为现实。

大朴设计近期案例

大华 · 徐州潘安湖首府洋房

徐州权台售楼处

供稿 | 上海大朴室内设计有限公司

Gooobrand

品牌设计