达可芮冰激凌新天地店

Dal Cuore  Xintiandi 

上海 ，中国

Shanghai , China

惟拾设计希望通过达可芮新天地店，项目对纯手工艺制法进行一次致敬。这个充满魅力的项目落位在上海最美丽的历史风貌区“新天地”。

V10 design for Dal Cuore in Xintiandi is a celebration of craftsmanship.The project is located in one of the most beautiful parts of Shanghai and it serves customers with a “hole in the wall” concept.

我们希望这里能变成一个卓越的，与周边文脉协调的，并能最大限度体现

达可芮

品牌价值的地方。

因此我们采用了3000块纯手工制作的冰激凌肌理的装置组成

了达可芮新天地店的背景墙

。

We wanted this location to be extraordinary, to respect its context and most importantly the value of Dal Cuore brand. 

3000 handmade gelato textures create the backdrop for the shop which is arranged along a compact linear layout.

正反交替的陶土砖与纯手工的装置艺术墙面构成了整个设计的立面主体。当顾客走近店铺挑选冰激凌口味的同时，他们还能逐渐发现装置艺术墙面的精巧设计与纯手作天然之美，这也正如每一勺冰激凌一样，每一片装置表面的肌理都是独一无二的。

The bar counter in flipped bricks and the handmade wall installation are the key elements of the shop elevation. Their sophisticated textures are to be discovered further as people approach the shop and choose their favorite gelato. Each piece is unique like every scoop that is served here.

灯光设计与图形设计同样是我们重点考虑的环节。镜面背光的标识灯箱反射着新天地特有的上海风味，而长条形印有品牌标识的筒灯则在夜晚变得尤其令人瞩目。

Lighting and graphics are also crucial in this project. The logo signs in the back-lit mirror reflect the beauty of Shanghai and the long linear light tube marks the presence of the shop in the evening.

项目图纸 Project Drawings

[Axonometric Diagram]

[Project Layout]

[Axonometric Diagram]

在惟拾设计，我们努力对工艺细节与材料进行不同可能性的探索。而达可芮作为著名的冰激凌品牌，也时刻把口味创新放在第一位，这更是我们紧密合作的原因。

At V10 we strive to innovate through craftsmanship and materials, we loved the collaboration with Dal Cuore who is also famous for gelato flavors innovations.