Starting from the analysis of these characteristics that Piuarch defined the project of the boutique creating a concept of the environment from the peculiar identity. The boutique is located in the heart of Antwerp shopping district, in a corner building with windows on both fronts. The boutique building presents a plurality of textural references: marble, champagne coloured glass, galvanized steel, concrete, are responsible for providing tactile and visual sensations to the visitor. The combination between simple materials and precious ones creates an effect of structural elegance and chromatic minimalism: like for the white cloud marble of the walls put side by side with the raw concrete used in the stairs. The space maximize the use of nature light while the mirrors, with warm shades and slightly gold, symmetrically speaks with the plasticity of the marble treated in scan surfaces by large triangles. The interpretation of the “context”, that have been always the stylistic figure of Piuarch, in this case means give three-dimensionality to the brand’s style by the usage of the materials. A work done with a constant dialogue with the designers: Tom Notte e Bart Vandebosch. The attention to details typical of the Belgian duo’s work is reflected also in the furniture, thought as volumes compositions of smoked glass, white cloud marble and champagne steel.