An old disused ENI-Agip hangar, a large service station, a thoroughfare in a border region at the bottom of the mountains, overlooking the sea. The research and decision of this location among many was the first and most important design choice, which proved to be perfect both from a commercial and stylistic point of view in order to give form and substance to the project.

The conceiving of the brand name takes inspiration from the origin of the first Agip motels, which were built throughout Italy during the 1950s, as support service for large petrol stations.

The main business the motorcycle workshop, performs repair and customization service as well as the production of motorcycles with the FSM brand. It is flanked by the concept store dedicated to the lovers of two wheels and not only, and the Osteria offering simple and seasonal food with excellent local wine and some Italian excellence.

The interior design project involved a remarkable refurbishment not only of the original façade, restored maintaining the original doors, windows, and materials but also of the adjacent outdoor area with the creation of a private parking and a green project that continues indoor.

Beyond the entrance gate, underneath wide concrete arches painted in black, the workshop areas, offices, a convivial space and the Osteria have been created. Large transparent windows and wire mesh divisions connect all the areas and lead the guest through the different areas even with a glance.

You can sip a good glass of wine comfortably sitting on vintage furniture or standing at the imposing concrete counter.

Or you can have something to nibble while observing the motorcycles on display or watching the mechanics at works, beyond two gigantic portholes.

The contamination of looks, styles and spaces become an integral part of the experience that makes Filling Station Motel an environment retro and innovative at the same time, a stopover between past and future.

By recovering a piece of town history, the territory was rehabilitated, and we look forward. For then starting again, better on a motorcycle.

Name: Filling Station Motel [FSM]

Place: Udine, Italy

Sqm: 500

Photography: Rocco Taglialegne, Visual Display