YOEYYOU 把复杂而美好的「你」视作一切发生的本源，与「你」的对话是寻求更接近你的表达方式，在每个「你」的自我世界之中，表达是飘散的碎片，是感知宇宙下的悬浮体。

YOEYYOU regards the complex and beautiful 'you' as the source of everything that happens. The dialogue with 'you' is to seek a way of expression that is closer to you. The expression is a floating fragment, a levitation under the perception of the universe.

这一次，YOEYYOU 将这些表达置入实体，筑起一座如同思维殿堂一般的失重空间，让每一种表达寻到其归属之地。

This time, YOEYYOU puts these expressions into the entity, building a weightless space like a temple of thinking, so that every expression can find its place of belonging.

[本文通过与业主的真实沟通记录，重现整个项目的共创过程]

[This article reproduces the co-creation process of the entire project through real communication records with the owner]

2019年3月19日 20:17

March 19, 2019 20:17

Y：Hi，我是yoeyyou，有个设计咨询。

Y: Hi, my name is Yoeyyou.  We are looking for a design consultation.

D：你好，我是DOMANI，很高兴认识你。

D: Hello, I'm Domani, nice to meet you.

Y：最近比较忙，在赶上海时装周，上次跟cherry聊到你们公司，说也认识，看有没机会碰碰面，了解下有没有合适的机会做我们空间的设计。

Y: Recently, I have been busy with Fashion Week. I talked to Cherry about your company last time and said that I knew you well. Let’s see if we could meet each other and find out an opportunity to design our space.

D：明白，大概什么情况？

D: I see. Could you tell me something about the project?

Y：更多关于设计方面的事，服装设计总监可能也需要一起讨论方案，毕竟产品呈现度需要跟店铺契合。

Y: The designer has to discuss the plan with us for more detailed aspects. may also need to discuss the plan together. After all, the product presentation needs to be in line with the store.

D：好的，我们了解当下客群的审美观，以及商业市场的潜在逻辑。

D: OK, we digest the aesthetics of the current customer base and the underlying logic of the commercial market.

Y：嗯，我们也是设计师品牌，所以对于形象也希望能够独特一些，当然也要考虑到动线和美陈上的需求，如果做旗舰店就会好一点，空间大一点好出形象。

Y: 

Well, we are also a designer brand, so we also hope to have a unique image. Of course, we also need to take into account the needs of moving lines and beauty. It would be better to establish a flagship store with a relatively larger space, which will make it easier to build a good image.

D：好的，定个时间。

D: OK. Let’s make an appointment.

Y：对了，如果您有空也欢迎来上海时装周看秀啊。

Y：By the way, you are welcome to watch the Shanghai Fashion Week show if you are free.

D：4.1不会是骗我的吧？

D: April 1st, are you fooling me?

Y：认真的

Y: No, I am serious.

D：好嘞，到时见。

D: Alright, see you then.

2019年4月1日 21:03

April 1, 2019 21:03

[时装是器皿，它盛着人们的身体]

[Fashion is a vessel which holds people's bodies]

2019年4月1日-2021年 8月14日  15:13

April 1, 2019 - August 14, 2021 15:13

有店 不合适 有店 不合适 有店 不合适

There is a store. Not suitable. There is a store. Not suitable. There is a store. Not suitable.

有秀 我来看 有秀 我来看 有秀 我来看

If there is a show, I will watch it. If there is a show, I will watch it. If there is a show, I will watch it.

2021年 8月14日  15:14

August 14, 2021 15:14

Y: Call you? There is a store!

D：收到，约。

D: Received, Come on.

2021年 8月23日  01:28

August 23, 2021 01:28

Y：我突然想到一个东西，但感觉还是很抽象，最后要如何呈现一些具像的形态有点懵。

Y: Something run through my head, but it still very abstract. I was a little confused about how to present some figurative forms in the end.

D：这不是该我想的吗？

D: Isn't that what I should think?

Y：那交给你，我不想了。

Y: Leave it to you, I don't want to think it.

Y：做空间设计，你觉得至关重要的部分是啥？

Y: Which is the most important part of space design in your preception?

Y：没有之一的那种。

Y: Just only one.

D：材料！材料决定一切。

D: Materials! Materials are everything.

Y：那就先解决这个命门。

Y: Solve it firstly.

2021年 8月23日  22:18

August 23, 2021 22:18

Y：有空吗？又来聊天了。

Y: Are you free? Could we have a chat?

D：聊

D: Come on.

Y：你会考虑做些装置吗？或者空间特异性设计？我觉得观众比较容易被这两者吸引。

Y: Would you want to make some installations? Or space-specific design? I think audiences are more drawn to these.

Y：材质需要近距离感受。

Y: The material needs to be felt at close range.

D：入店吸引力是什么，这是最难的。

D: What is the attraction of entering the store? It is the most difficult.

Y：嗯，所以视觉要有冲击力？你会考虑异型空间么？感觉抽象的？

Y: Well, the visuals have to be impactful. Would you consider alien spaces? Feeling more abstract?

D：还没想到具体的，所以答不上来。总之不能进去了才体会到，在外面就要觉得想进去。还不能太抢产品。

D: I haven't more specific idea yet, so I can't answer it. In short, if you feel it after you go in, that isn’t enough. At fact, you should feel like you want to go in when you are outside. Of cause, it can’t caught one’s eyes too much so that no one pay attention to production.

Y：那必须的。

Y: That is necessary.

D：灵感还没劈中脑门。

D: Inspiration hasn't hit the forehead yet.

Y：下雨天多出去走走。

Y: Go out for a walk on rainy days.

Y：或者多发发誓。

Y: Or swear more.

D：这个没有。常用……

D: Nowhere.

D：形式的灵感从来都是突如其来的，我想你也是。

D: The coming of inspiration is always suddenly, and I think you too.

Y：我不是，我是有预谋的，因为我是连续剧，无限循环。你就没完没了了。

Y: I'm not, I'm premeditated, because I'm a serial, an infinite loop. You don’t have endless.

D：有，不过是日思夜想的瞬间会中，不是凭空。

D: Yes, but it is a momentary meeting of day and night thinking, not out of thin air.

Y：没错，不是凭空，起码对我而言不是。好吧，接下来交给你去日思夜想了。

Y: Yes, not out of thin air, at least not for me. Well, I'll leave it to you to think day and night.

2021年 8月24日  19:35

August 24, 2021 19:35

D：店里多少SKU?

D: How many SKUs are in the store?

Y：不知道，随便。我的意思是没有硬性规定。我们讨论下。

Y: I don't know, suit yourself. I mean there are no hard and fast rules. We can discuss.

D：明白。

D: I see.

2021年 8月24日  20:52

August 24, 2021 20:52

Y：结果是150平方得230个SKU，我疯了。所以我得盘算下新旧轮替的事。

Y: There are 230 SKUs in 150 squares, so crazy. So I have to concocted how to achieve the transition from the old to the new.

D：每十公分一个，可以排20多米长，是你想要的？

D: One for every ten centimeters, it can be arranged more than 20 meters long. Do you want it?

Y：哈哈哈哈哈哈哈哈

Y: Hahahahahahaha

D：我觉得100合适，总要有些体验感嘛。

D: I think 100 is suitable. A sense of experience is necessary.

Y：担心SKU太少会激不起消费欲。一环扣一环，这是个数学题。

Y: Too few SKUs will not arouse the desire to consume. All linked with one another, It's a math problem.

D：明白，正常。

D: I see, it’s normal.

Y：那我们不少于150吧。

Y: Don’t less than 150.

D：我去……

D: Oh my...

Y：我也想去……

D:  Oh my...

2021年 8月24日  21:19

August 24, 2021 21:19

D：对抗 捕人器 心脏 你喜欢哪个关键词？

D: Confrontation, Trap, Heart, which keyword do you like?

Y：心脏怎么解释？

Y: How to explain ‘heart’?

D：不用理解，直觉呢？

D: No need to understand, Just in your intuition.

Y：直觉是对抗。

Y: Intuition is ‘confrontation’.

D：好的

D: Ok.

Y：你今天被雷劈中了吗？

Y: Have you been struck by lightning today?

D：中了一下。

D: I got hit.

Y：我去……

Y:

Oh my...

D：我也去……

D:

Oh my...

2021年 8月30日  15:08

August 30, 2021 15:08

D：四号过来挖你，碰方案。

D: No. 4 talking to you about the program.

Y：胸有成竹？

Y:Do you have a well-thought-out plan?

D：胸就有了，在做竹。

D:I have a well thought, and working it out now.

2021年 9月4日  14:24

September 4, 2021 14:24

D：咖啡？茶？

D: Coffee? Tea?

Y：水果。

Y: Fruit.

D：还有吗？

D: Any more?

Y：都可以吗？

Y: Anything as I like?

Y：帝王蟹！

Y: King crab!

D：好的，你到公司楼下我下来挖你。

D: OK, you go downstairs to the company and I'll pick you.

D：这是两个设想，我分别描述一下……

D: These are two ideas, let me describe them separately…

D：还有两个不顾感受的折腾过程要看不？

D: There are still two tossing processes regardless of feelings. Would you like to have a look?

Y：看！

Y: Of course.

会议结束……正经事忘了，扯过的淡栩栩如生。

The meeting is over... The serious things are forgotten, and the bluff is vivid.

2021年 9月4日  21:44

September 4, 2021 21:44

Y：我们选的方案有没让你惊讶？其实心脏那个方案也很好，就是难度有点大。

Y: Are you surprise at the choose? In fact, the heart plan is also very good, but it is a bit difficult.

D：心脏下个店用。这次时间也不够做。

D: We can use it in the next store. Not enough time this time, too.

Y：想到一块去了。但是会不会连续剧不起来？

Y: We are on the same page. But will there can’t be a series?

D：那就不连了，肥皂剧。

D: No matter be disconnected. Just be soap operas.

Y：这个三角形空间，操作其他实用部分会不会确实有些麻烦？

Y: It’s a triangular space. Is it really troublesome to operate other practical parts?

D：只要思想不滑坡，办法总比困难多！

D: As long as the mind does not slip, there are always more solutions than difficulties!

Y：口号喊起来！

Y: Shout out the slogan!

2021年 9月6日  01:40

September 6, 2021 01:40

D：外场的衣服我想在里面套些可扭曲的东西，然后做出奇异的姿态。

D: For the outfield clothes, I want to put some twistable things inside and make strange poses.

D：地上的电线和灯管是迪斯科，前区后期的可变性很大，可以做很多主题，像个开放的橱窗，三角形切面推敲了两天，找到形成大透视仰角的形态。

D: The wires and light tubes on the ground are disco. The front and later stages are very variable, so many themes can be done, like an open shop window. After two days of deliberation on the triangular section, I found a shape that forms a large perspective elevation angle.

D：抓紧时间，平面明天丢给商场，他们催命似的。

D: Hurry up, the floor plane will be thrown to the mall tomorrow, they seem to be urging your life.

Y：第一感受是挂衣服区域和三角形没有关系，感觉融合度不够，这应该是最大的需要讨论的方面，其他还有一些小问题，但比较好改良。

Y: The first impression is that the clothes’ hanging area has nothing to do with the triangle. It feels that the integration is not enough. This should be the biggest aspect that needs to be discussed. There are some other small problems, but it is better to improve.

D：你明天整理下思路，我们再讨论。明天晚上？

D: You sort out your ideas tomorrow, and we'll discuss it later. Tomorrow night?

Y：晚上好，夜晚使人清醒。

Y: Good evening, night wakes people up.

D：大的形式没问题，我先出平面，商场不关心衣服和道具。

D: There is no problem with the large form. I will go out of the floor plane first. The shopping mall does not care about clothes and props.

2021年 9月6日  11:30

September 6, 2021 11:30

Y：另外两个方案图发我下，下午我们综合讨论一下。

Y: Send me the other two plans, discussing them in the afternoon.

D：严肃评估下你们接受度哈。

D: Seriously evaluate your acceptance.

Y：嗯嗯，很严肃。

Y: Hmm, very serious.

Y：其实一直很严肃，没有随便。

Y: Actually, it has always been very serious, not casual.

D：我说的意思是，严肃评估接受度，不是对这整件事。有时候喜好会被高度理想化，从而远离众识。

D: I mean, seriously assess acceptance, not the whole thing. Sometimes preferences are highly idealized and thus far removed from common sense.

Y：我们接受度很高的，反而是对一些比较务实的东西接受度不高，这个我倒真的不在意。我在意的是我自己是不是真的喜欢，让我有兴奋感。

Y: We are highly receptive, but we are not highly receptive to some more pragmatic things. I really don’t care about that. What I care about is whether I really like it or not, and it makes me feel excited.

D：但我建议别太去抓绝对兴奋度，适度兴奋加适度质疑，很多时候是恰当的。都喜欢的东西是经验主义，都难以接受的是哗众取宠，有争议的多数是好的。

D: But I suggest not to focus too much on absolute excitement. Moderate excitement and moderate doubt are often appropriate. What they all like is empiricism, what they all find hard to accept is grandstanding, and what is controversial is mostly good.

2021年 9月6日  18:25

September 6, 2021 18:25

Y：语音还是视频 ？

Y: Voice or video?

视频通话时长00:49

Video call duration 00:49

语音通话时长20:46

Voice call duration 20:46

2021年 9月11日  19:58

September 11, 2021 19:58

D：我已经修正这个三角形到第九稿了。

D: I have corrected the triangle to the ninth draft.

Y：为什么一直搞它？

Y: Why do you keep doing it?

D：因为还不够完美。

D: Because it's not perfect.

Y：又是一个强迫症患者，到时候我们看到的方案，该不会和我们当时确认的差距很大吧？

Y: Another obsessive-compulsive disorder patient. Will the plan we see be very different from the one we confirmed?

D：会有变化的，但基本没有太多差距。

D: There will be changes, but base won’t be change.

Y：你是在弄天花的三角形吗？

Y: Are you making the triangle of the ‘Ceiling’?

D：天花为了满足消防要求要不断调整，于是下面三角尺寸这会跟着变，摁了葫芦起了瓢。

D: In order to meet the fire protection requirements, the ‘Ceiling’ needs to be adjusted continuously, so the size of the triangle below will change accordingly.

D：我想在店里放一根罗马柱。

D: I want to put a Roman column in the store.

Y：啥意思？

Y: What do you mean?

D：想想而已，也不一定。

D: Just think about it, not necessarily.

2021年 9月11日  21:03

September 11, 2021 21:03

D：来看图！

D: Look at the plan!

Y：我就知道 你不会放过那个三角形下面。

Y: I knew you wouldn't let go under that triangle.

Y：那根金箍棒用来干嘛？

Y: What is that golden cudgel used for?

D：坐人，随性搭衣服上去，随便。也可以阻止人撞到上面的顶，因为比较低。

D: Sit or put on clothes, whatever you want. It can also prevent people from hitting the top of the top because it is lower.

Y：这里咋了？

Y: What's wrong here?

D：这个石柱花了我今天一整天时间才做出来，镜子反射。

D: This stone pillar took me all day to make today, mirror reflection.

Y：哈哈哈哈哈，我说不要你会咬人么？

Y: Hahahaha, if I said no, would you bite someone?

D：会！

D: yeah!

D：画面失重是严重问题，所以这里必须有东西。

D: The weightlessness of the picture is a serious problem, so there must be something here.

Y：那你把那根金箍棒改成水泥色？假装是一根倒下的柱子。

Y: How about changing that golden cudgel to cement color? Pretend to be a fallen pillar.

D：你有没想过为什么要用一天时间来做一个这么简单的东西？就像衣服要加个口袋一样复杂。

D: Have you ever wondered why it takes one day to make something so simple? It's as complicated as adding a pocket to your clothes.

Y：要咬人了！

Y: I'm going to bite!

2021年 9月14日  18:50

September 14, 2021 18:50

Y：5点你那是还没睡呢，还是刚醒！

Y: At 5 o'clock, you haven't slept yet, or have you just woken up!

D：开始设计灯位。 

D: Begin to design the lamp position.

Y：杳无音讯的几天…

Y: A few days without any news...

D：都在研究细节呢！

D: They are all studying the details!

Y：把打样的衣架寄给我吧，我觉得我要改一下 。

Y: Send me the proofing hanger, I think I need to change it.

D：好的，明天寄出。

D: OK, it will be shipped tomorrow.

2021年 10月5日  11:25

October 5, 2021 11:25

Y：来看秀！

Y: Come to the show!

D：来了。

D: Come on.

2021年 10月10日  21:56

October 10, 2021 21:56

Y：来了没有？

Y: Are you here yet?

D：来了，谢幕还是闪现哈哈哈。

D:Yes, I came for a curtain call and it was a flash hahahaha

2021年 10月11日  08:28

October 11, 2021 08:28

D：施工中，期待……

D: Under construction, looking forward to...

2021年 12月2日  19:24

December 2, 2021 19:24

Y：开始上货啦！

Y: It's starting to ship!

Y：我觉得不挂衣服就好看了，挂上衣服就不知道咯。

Y: I think it looks good without hanging clothes.

D：挂上也不会有问题的，只是要适应一下，比如出去转一圈回来就好了。

D: There is no problem in hanging it, just get used to it. For example, go out and go around and come back.

Y：哦！

Y: Oh!

2021年 12月17日  23:37

December 17, 2021 23:37

D：拍照片。

D: Taking pictures.

Y：山洞里的野猴子。

Y: Wild monkeys in the cave.

Y：对了1月3号我们开业活动，你们也来玩吧！

Y: By the way, our opening event will be held on January 3. Come and play!

2022年 01月02日  20:35

January 2, 2022 20:35

D：发个小视频你，做了个动画，三角加你的秀场闪现，哈哈哈。

D: Let me send you a video clip. I made an animation. The pyramid at the end represent your flash at the show, hahahahaha. 

Y：哦，来……

Y: Oh, come on...

2022年 01月03日 01:20

January 3, 2022 01:20

D：出来收照片啦。

D: Come out to collect photos.

Y：哦，来……

Y: Oh, come on...

项目名称｜失重_YOEYYOU形象概念店

Name |Weightless_YOEYYOU flag Store

项目地址｜中国 深圳

Location | ShenZhen, China

项目面积｜200㎡

Area | 200㎡

项目业主｜YOEYYOU

Client | YOEYYOU

完成时间｜2022年01月

Completion | 2022.01

主案设计｜张星 / DOMANI东仓建设

Leading Designer | Vincent Zhang / DOMANI

道具装置 | A&V 桉和韦森

Display & Installation | Ann&Vincent Exhibition Concepts

设计助理 | 刘惠娜 杨梓由 等 / DOMANI东仓建设

Assistant Designer | Verna Liu，Kristy Yang/ DOMANI

传媒管理 | 黎颖欣 / DOMANI东仓建设

PR Managment | Emily Li / DOMANI

工程单位 | 杭州意筑装饰工程有限公司

Constructor 

| EZU Contracting & Design，LTD.

主材供应商 | 科甸建材（上海）有限公司

Main material supply | Kedian Wall

DOMANI东仓建设成立于2005年，坐落于中国广州。致力为不同行业的前瞻性客户提供顶级的建筑、室内及产品的创意与设计。并为市场贡献完整的高水准商业设计作品，来帮助众多企业获得全新的空间体验。及通过高溢价的空间作品带来卓越的市场反馈。东仓建设作品已囊括诸多国际权威赛事殊荣，并成为亚洲地区顶级设计机构之一。

Headquarted in Guangzhou, China, DOMANI has committed to provide design excellence for each and every forward-looking project in architecture, interior and products since its inception in 2005. We devise integrated, sustainable design solutions which exceed client’s expectations. With high premium commercial space solutions, our energy and competency have attained remarkable market feedbacks. Awared by prestigious international prizes, we have consistently ranked amongst the top architecture and integrated design studios in Asia.

DOMANI东仓建设秉持严谨的职业态度、卓越的设计团队与全面的项目控管模式，并结合庞大的项目顾问资源系统，通过多元化的空间作品呈现更具国际视野的企业态度。

DOMANI adheres to strict code of professional conduct . We are a team of diverse talents, working alongside with a great number of other specialist consultants. Through comprehensive project management, we strive for the best in various architecure projects. All of our responsible design solutions reflect an international perspective.