Hong Kong store had visual culture

位置：香港

分类：公共空间类装修

内容：实景照片

室内设计：OFT INTERIORS

图片来源：OFT INTERIORS

图片：8张

眼镜是为有配镜需求的人的工业化产品，同时眼镜也可以展示一种美，它们可以有一些艺术设计。视觉文化配镜中心的分店，是配镜的精品店，目前想借着其室内设计来在两种极端的特色之间进行特殊的连接。在这之前，店内的设计主题一直都是白色，不过新的店面会采用更加多元素的设计主题，要体现出眼镜店形象的两个极端不同。天花板的高度很高，足够建成两层，这在香港十分罕见。因此设计师使店内的开放空间扩展到最大，并且装上落地玻璃门和玻璃展示窗。天花板上挂着巨大的标志，在玻璃上还有较小的店名，店内的主题展示得十分明确。通过使用高天花板，室内的空间变得最大。除了定制的吊灯和大堂射灯，天花板上几乎没有其它装饰，只是纯粹的混凝土表面。简单的墙面布置用来匹配来自英国的工业化的墙灯，加强了室内工业化环境的原生感觉。

所有的家具和结合点都设计得十分美观，并且很容易搭配起来，差不多都是用黑色和木制材料来装饰的。不会和空间的工业化主题造成冲突，同时还能强调玻璃的特色，精致的细节还能体现在原生粗糙的表面上。为了最大限度扩大空间，该商店运用一些非落地的玻璃的屏幕来分隔不同的空间。三个区域可以用两块屏幕分开，并且还有不同的主题。最开始的屏幕是银色屏幕，加上一扇关闭的窗户，能变成Shiroyama眼镜的标志，这是晚期约翰列侬最喜欢的品牌，一进来就会被工业化环境所吸引。而且，镀锌的展示柜和温暖的木制椅子形成对比，最后在接待室的地方得到平衡。另外一个显示屏和第一个的设计风格差不多，不过是黑色的，两边的展示柜为了搭配都是黑色的。入口处的华丽的感觉到了这里就变得宁静许多。

设计师在这些区域的设计上花了不少心思，为了区分空间定位特地在两个区域内放置两把不同风格的椅子。店内的服务区，是用混凝土设计的极简风格，而特征墙则是白色的瓷砖，不仅为了表达工业化气氛，也是店内的专业精神和对于品牌眼镜的支持。特征墙上有大型的标志，后面还有灯光，与入口的另外的标志交相辉映，表达店内的真正精神。和服务区相反的是，还有个展示区可供客人试戴。除了木制的展示柜，还布置了一些全身镜，表达出眼镜实际上是展示一个人的整体形象的，当然这也反映出这家店多么贴心。环顾这家店，所有的家具看起来都是随意摆放的，不过这样的背景却能够设置和谐的基调，并且用眼镜的语言传递到顾客的内心。

译者： Jasereen

Glasses are one of industrial products that are made for practically optical needs, in the same time, glasses also present kind of incidentally beauty, they have artistic ambience contained within rational purpose. The Central branch of Visual Culture Optical, the spectacles boutique, has been utilized its interior design to envisage this kind of extraordinary connection between two extreme characteristics. Previously, the design theme of the shop’s Central upstairs branch was totally white, then the new shop site would adopt a more variable design theme with those two totally difference between the “two poles” of glasses images.

The ceiling height of the site is high enough to build up to two levels, which is quite rare for Hong Kong, thus the designer has maximized the openness of the whole shop from the ceiling by applying full height glass door and glass display windows. The gigantic logo signage that is hanged on the ceiling behind the display window, along with the smaller wordings of the name stuck on glass, the main subject of the shop has been exhibited here clearly without blocking the great view inside. As well, the spacious environment has been maximized by utilizing of the high ceiling too. Besides the specially custom made pendant lights and down lights, the extra high ceiling does not has any finish but bare concrete surface; below it we have some simply painted wall finishes matching with the industrial wall lamps that is acquired from Britain, the result is strengthening of raw atmosphere of industrial environment in the interior.

All the furniture and joinery are designed with neat looks and can be easily assembled; they are mainly being decorated with black or wooden tones. It will not cause any conflict with the industrial theme of the space, but also emphasized a characteristic of glasses, delicate details can be found in raw and rough appearance. As mentioned above, in order to maximize the spacious atmosphere with the high ceiling, the shop has only applied some non-full-height screen partitions with glass window look to define different spaces, without using full height partition. Each of the three areas that are defined by those two screens has slightly various themes, for purpose of distinguishing those three specific areas.

The very first one to meet when people get in is the silver screen, with one of three windows on it “closed” and changed into signage of Shiroyama Glasses, the favorite brand of late John Lennon, the straightforward ambience of an industrial environment has been formed here to draw the eyes of customers once they get in. Moreover, the adjacent display cabinets with zinc plate finish create contrast with the warm looking wooden chairs in there, eventually an appealing balance has formed within the reception area. The next screen has similar design with the first one but with a black finish, which its existence has defined another two areas, the display cabinets on its both sides also appear in black to match with it. The glamour feeling at the entrance has been tuned into tranquilly peace when customers arrive here.

Designers have spent some wiz in these areas by placing two different kinds of vintage chairs at these two areas to clarify the spatial definition. At the service area deep inside the shop, a minimal counter with concrete finish and the feature wall with white ceramic tile finish are not only for industrial atmosphere, and also the shop’s professional spirit and persistent for quality glasses with brands. On the feature wall, here comes a big logo signage with hidden light trough behind, responding to another signage at the entrance, also expressing that the shop’s spirit inside their hearts is as true as they seem.

On the opposite of the service areas, there is the display area for customers to choose and try on while standing. Besides wooden display cabinets, several full-length dressing mirrors are located there; their existence explains that glasses are actually affecting one’s impression of his/her whole body, also expresses how caring the shop is. In conclusion, while looking around the shop, all the furniture and joinery seem like just randomly placing in the interior, indeed this setting is capable to play a tune of harmony throughout the space, then the tune could being passed to customers’ hearts by a language called “glasses”.

香港视觉文化眼镜店室内局部实景图

香港视觉文化眼镜店室内选镜区实景图

香港视觉文化眼镜店室内实景图

香港视觉文化眼镜店外部实景图

香港视觉文化眼镜店外部门口实景图