IA Design worked with American Express to relocate their facility into a luxurious new lounge, 3 times the size of their original space providing a vast array of amenities & dining options in the Sydney International Airport
With increasing competition between airline carriers, the experience provided at airport lounges has become a new battleground for attracting & retaining customer loyalty.
Airport lounges have become much more than just a place to relax & have a break before a flight. With airports ever more crowded, providers to the travel industry are realizing the importance of improving the whole flying experience. This starts with the traveler’s experience on the ground in airports. The lounge provides a sophisticated & relaxed environment with an emphasis on wellness for the seasoned traveler.
The space offers private resting and relaxation areas in contrast with a ‘social’ zone with centralized seating, self-serve counter, and an LCD display wall, keeping travelers up to date. An activation space inclusive of commercial kitchen ‘live cooking station’ & bar has been incorporated into the space to offer various pop-up promotions to surprise & delight members during their visit.
The new American Express Lounge joins other world-class lounges that enhance comfortable travel at Sydney International Airport.
Design: IA Design Photography: Luc Redmond
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