项目概况

Project Overview

“想要突破，做不一样的、新的东西，跳脱原品牌的刻板印象，能够独立的表达”是他们想要通过创立的全新品牌——X-select 去表达的。

That “To break through, to make the difference, to make the new products, to break the stereotypes and to express independently” is the new concept that they want to create that is what X-select wants to express.

这个全新的品牌是以买手店的形式出现。买手店相对于传统品牌店来说，本身就具有更独特、鲜明的个性。客群自带了热爱时尚、喜欢小众文化艺术、勇于尝试新鲜事物等标签。

This new brand is in the form of a buyer’s shop. Compared with conventional brand stores, buyer stores have more unique and distinct characters. Its customer group has their unique characters such as they love fashion, non-mainstream culture and art, dare to try new things and so on.

打破外界的禁锢 To break the shackles of the outside world

就此，它的空间气质也就有了清晰的定义：果敢、特别、足够美丽。

Therefore, there is a clear definition for its space: bold, special and beautiful.

X-select 首家门店选址成都万象城二期，所代理的品牌调性统一在：时尚、简约、有品质、个性化、有设计感。而我们期望用打破常规的空间，去辅助他们抓住有品位、有消费力、接受度高的年轻消费群体。

X-select’s first store is located in the Wanxiangcheng, Chengdu and its brand tonality is unified in fashion, simplicity, quality, personalization and better design. And we expect to use the space that breaks the convention to help them attract young consumers with taste, consumption power and high acceptance.

商场内的空间都统一方正，首先将其斜切成两个干净简单的体块。规整空间被利落打破，既能在形式上给人新鲜感，通过斜线创造的独特空间感也带来强烈的视觉冲击。

The space in the shopping mall is unified and square. First, it is cut into two clean and simple parts neatly, which not only gives people a fresh feeling in form, but also brings a strong visual impact through the unique sense of space created by diagonal lines.

斜切处理，也解决了置身商场内的方正门店，从外部看进去视觉距离过短，没有空间层次感的弱点。

The oblique cutting also solves the weakness of squared-shape stores in shopping malls, such as short visual distance from the outside and no sense of spatial hierarchy. 打破对自己的禁锢 Break the shackles of their own

切分为前、后场的空间里，前场向外不断蔓延延伸，以一块不规则几何造型与镭射镀锌钢板结合而成的休息坐凳，形成整个空间的视觉焦点，也以此引起顾客的兴趣。当消费者进入前场，会随着脚步进入到另一个新的空间。而空间的动线与陈列规则，也由此形成了品牌所独有的方式。两个递进又并续的空间，会带给消费者神秘感和探索感。

In the space divided into front and back court, the front court is constantly extending outward. The benches are composed of an laser galvanized steel plate with an irregular geometric shape, forming the visual focus of the whole space and arousing customers’ interest. When consumers enter the front court, they will enter a new space. The moving lines and well-organized display of this space also form the unique character of the brand. Two progressive and continuous spaces will bring consumers a sense of mystery and exploration.

此外，我们通过对商场内繁多品牌的观察，发现大部分门店是以白色为基调，视觉观感上稍显平淡，那么要从众多店铺跳脱出来，不仅空间形式、色彩基调与搭配也需要特别。因此，我们同时使用了低饱和度与高饱和度的颜色，营造出高级感及夸张感并存的感官效果。

Through the observation of various brands in the shopping mall, we found that most of the stores are based on white, and the visual impression is slightly flat. To be distinguishing among many stores, not only the space form, but also the color tone and matching need to be special. Therefore, we use both low saturation and high saturation colors to create a high-level and exaggerated sensory effect.

从有色空间到无色空间，我们试图用“对比、反差”去创造出戏剧性与趣味性，从整体的沉浸式体验中营造出独特感。将品牌期望不断给顾客带来新的风格、搭配、款式等诉求融入进空间语言里。

From a colored space to a colorless space, we try to use "contrasts" to create theatricality and enjoyment and create a unique feeling from the overall immersion experience. Brand expectations will continue to bring customers new styles, Mix and match, and other demands into the space language.

纵观当下，千禧风的回潮与蒸汽波、赛博朋克风等充满对未来世界向往与思考的艺术风格持续受热捧。我们却不希望以某种风格将 X-select 限定，水磨石、洞石、水泥漆、镭射镀锌钢板、镜面不锈钢、渐变艺术玻璃、超白钢化玻璃；墙面的肌理效果、内嵌的金属踢脚线……我们通过有着不同年代代表意义的材质选择与呈现空间艺术效果的不同手法运用，致敬风格艺术也投射出情怀与未来。

Nowadays, the returning of Millennium style, Steampunk, Cyberpunk and styles that look into the future are popular. However, we don’t want to limit X-select in a certain style, such as terrazzo, artstone, cement paint, laser galvanized steel, mirror stainless steel, gradual change art glass, ultra-white tempered glass, texture effect of wall, metal embedded skirting. Through the selection of materials with the representative significance of different ages and the use of different techniques to present the artistic effect of space, the art of saluting style also reflects the feelings and future.

以突变与延伸打破禁锢空间的呆板，以无序与有序冲突出的空间语言去表达品牌对于时尚、服饰文化甚至新的行业理念的见地。

Breaking the rigidity of the confined space with mutation and extension, and expressing the brand’s views on fashion, clothing culture and even new industry concepts with disordered and orderly space language.

Project Name | 项目名称：X-select 服装店

Location | 项目地址：成都万象城二期

Area | 项目面积：260㎡

Designer Team | 设计师团队：李佳、彭秋霞

Design Company | 设计师公司：季意空间设计

Completion Time| 完工时间：2020.12

Photography | 摄影：季光

文字/图片：季意空间设计

DESIGNER 设计师介绍

李佳 季意设计公司创始人/设计总监

有态度的设计师，环境工程专业出身，专注于环保空间设计，不喜欢过度装饰，更是让居住者回归生活的本身，用最基本的形式，展现空间对使用者的表述。

代表作：

- 《成都-THETASTINGROOM》

- 《成都-ISFLORA》

- 《成都-AKACAFÉ》

- 《温州瑞安-倚望》

- 《嘉兴-平湖》

- 《蒲江-民谣里野奢帐篷酒店》

获奖介绍：

- 2020 中国设计星十二强

- 2020 中国新商业空间大奖：杰出新商业空间设计师

- 2020 中国新商业空间大奖：最美零售空间奖

- 2020 老宅新生年度优秀商业空间设计奖

- 2020 WYDF 大中华区年度室内设计金奖

- 2020 设计本最佳商业空间奖

- 2020 40UNDER40 中国（四川）设计杰出青年

- 2020 中国设计空间美学奖（省区）

- 2019 NEST AWARD 筑巢奖专业类别-金奖

- 2019 金堂奖年度最佳酒店空间设计大奖：民谣里野奢帐篷酒店

- 2019 金堂奖全国杰出作品：AKA CAFÉ

- 2019 PChouse Award 私宅设计大奖全国 TOP100

- 2019 PChouse Award 私宅设计大奖 2019 年度城市榜成都 TOP10

- 2019 第三届中国西南室内设计新势力成都 TOP10

- 2019 中国设计力青年榜-成都/重庆赛区 TOP10

- 2018-2019 特聘大邑县社区规划师

季意空间设计

季意设计创立于 2015 年，设立于成都，年轻化，不设限。目前主要业务包含：商业展厅，餐饮空间，民宿酒店，私宅设计等。

Slogan:

GREAT ENJOYMENT & GREAT EXPERIENCE

季意为用户提供高效、健康、美学的生活方式。不管什么样的建筑类型，GE 关注的都是其建筑本身，人在其中的行为赋予了空间、家具、物品意义。为真实的世界设计，为人的需求设计，而不是为人的欲望设计。“性格与习惯才是构成空间尺度的最佳参照。”GE 认为不论是人还是品牌，都应该从真正的“自我”出发。更强调内部的“自我”而非外部影响；更强调空间中的性格与习惯。

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