How can two brothers (and an architect) refresh the great American Drive-Thru?
After creating a demand for their fresh and great-tasting burgers, Atomic Burger sought March Studio to create an environment that matches the high quality of its food and the intent of its founders – serious food / playful nature. The result is a lively environment and an iconic building, that prioritizes the brand experience across the site, with parallel paths in-store and in-car. Both experience paths give guests engaging, behind-the-scenes views into the heart of the kitchen, intersecting at the cloud of liquid nitrogen from the Atomic Freeze Shake Station.
Year 2019
Work started in 2017
Work finished in 2019
Status Completed works
Type Restaurants / Interior Design / Custom Furniture
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