SEMBA VIETNAM designed the open and relaxing environment for popular pizza brand 4P‘s Le Dai Hanh location in Ho Chi Minh City.
Emporium Store of Pizza 4P’s has opened its doors, a pizza brand with roots in Vietnam and is now receiving great attention from all over the world.
The brand concept is “Make the World Smile for Peace”. To that end, they seem to have a mission of “Delivering Wow, Sharing Happiness”.
SEMBA sought to translate Pizza 4P’s mission into the interior design of the The Emporium. The firm considered removing the feeling of closure as much as possible and creating an open and relaxing environment. Curved gates and partitions helps to achieve the welcoming and inviting feel. A mild, friendly, dynamic and exciting design. The material is mainly natural materials such as concrete, wood and terrazzo, and I tried to create an eco-friendly store. In addition, recycled glass is used for the Terrazzo aggregate, and a special board made of compressed waste material is used for the drink counter.
Indigo, which has been loved by both Japanese culture and Vietnamese culture, is used as an accent color as a symbol to respect both countries. Adopting brass as a point, the glossy feeling of metal special tightens the space and incorporates elegance as an element.
Design: SEMBA VIETNAM Design Team: Mamoru Maeda, Nguyễn Văn Trường, Nguyễn Thị Hồng Nguyệt Photography: Hiroyuki Oki
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