打造當代中國風高級珠寶店!

Contemporary Chinese Jewellery Retail!

服務範圍：室內設計+ 項目管理

功能：珠寶

品牌: YEWN

地點：置地廣場, 中環, 香港

設計時間：2016年4-6月

竣工日期：2016年8月

设计师：刘德泰、冯国安、翁狄森

设计公司：FLY Concept工作室

标注：【作品原创，抄袭必究】

Services: Interior Design + Project Management Programme: Jewellery Brand: Yewn Location: Landmark, Central, Hong Kong Design Period: April-June 2016 Date of Completion: Aug 2016

YEWN,是著名的香港珠寶設計師( Dickson Yewn )的創立的珠寶品牌,位於黃金地段中環置地廣場,店舖與歷山大廈天橋連接,這間分店以年輕路線為主,他們陳列的高端珠寶,結合中國元素,而我們設計師利用他的珠寶設計風格概念轉化內室內設計當中. 店面設計

- 設計理念 珠寶展示區以天,地,人作為構思,天和地雲海景象的飾品層架以及中間代表人的懸浮博物館理念作為主體飾櫃.陳列櫃內，兩側都覆蓋著黑色的絨布,以便它能夠吸收所有的反射光,突出當季珠寶手飾。此外,我們選擇的材料是偏暗的色調,因此可以強調珠寶本身,吸引客戶的注意力.突出珠寶位置和室內空間的層次感.在這具特色的店面兩端,我們設計了大型燈箱令在客人在遠距離也清楚看到YEWN 的最新產品,令這個店面設計更上一層樓.

- 室內空間 在這突出的店面設計內我們會以雲海景象作為層次, 在室內飾櫃原素再加入雲海圖案令空間有前後呼應的效果.室內飾櫃把手以如意鎖輪廓作為設計點綴，令整個設計比較細膩和擁有獨有的中國氣息.

- 傢俱/細節 每件傢具皆具有獨特的中國氣息, 圖案或花紋，通過「窗花」、「剪紙」、「如意鎖」到「御牡丹」體現著中國文化中寓意吉祥的概念.在材質上,以雞翅木為主,突出古代宮廷環境,加上象牙這高貴和獨有的物料作點綴,令沉悶空間中帶出了細緻的貴氣.

- 燈光設計 為了突出珠寶本身天然的光澤,我們特意裝置白燈和黃燈的燈光設計,白光看鑽石而黃光看其他飾物,加強空間與珠寶的存在感及美觀度.

YEWN , founded by renowned Hong Kong jewellery designer Dickson Yewn. The shop is situated next to the bridge connecting the atrium to Alexander House in Landmark. Central – as well as being a prime location in Hong Kong, it is also well known for its culture mix between modern and traditional, Chinese and its colonial heritage. With Chinese elements incorporated into their high-end jewellery products, we thought that it would only be appropriate if the thinking were translated into its interior design.

- Shop front Design  Jewellery display area used harmony of Heaven, Man and Earth as the basic concept, Sea of Clouds like shop front shelves design representing heaven and Earth with floating showcases in between them representing Man with the idea based on the floating museum.  The inside of the display shelves are covered with black flannel to absorb all the reflected lighting and hence fully showcase the jewellery. Darker shades of material are used, again to ensure that the jewellery remains the central attention of the customers. Next to this exceptional shop front, we designed two massive light boxes to allow everyone passing by to see YEWN’s new products even at a distance, therefore taking the shop front to a whole new level.

- Interior Design  For this shop front we used the Sea of Clouds view to build up the layers, therefore the showcases inside we added to similar patterns to resonate with it. The handle of the showcases mimics the Chinese wishful lock giving an exquisite Chinese vibe.

- Furniture/ Details  Every piece of furniture contains a unique, traditional Chinese pattern or shape, such as grilles, paper-cut, wishful lock and royal peony to echo the concept of auspicious. In order to accent the ancient palace atmosphere, Wenge wood is used as the main material with the addition of some elegant and unique material - ivory to decorate, adding a sense of delicacy and indulgence.

- Lighting design  We have specifically chosen white and yellow lighting to highlight the natural lustre of the jewellery itself. White lights used for looking at diamonds and yellow lights for others. These lighting also strengthen spaciousness and general aesthetic.