The iconic image of the infamous four striding out across the zebra crossing; one bare foot, one in a swanky white suit another in Black, whilst the other, at the back in denim, is fundamental to the schemes at Maida Vale.

The grainy photograph awash with references to the sixties, a time when music and fashion were so intertwined and London became a hub of expression to the world.

The 60’s Volkswagen Beetle and London Black cab are now renowned worldwide as is the iconic Vespa, a sculpture of which adorns the top of the mini bar in each room.

The theme  and inspiration throughout the guest-rooms has remained faithful to the 60's theme and more importantly this one image. This one image inspired the colour scheme of black white and blush and has been translated into today's modern era as a very modern and elegant scheme. The joinery elements within the room have a geometric reference and are a piece of art in themselves carefully designed and crafted to be practical but beautifully finished with details such as seen in the leather handles. All the elements have had many months of design development and most are bespoke pieces, designed in answer to the ever changing and challenging expectations of the modern world wide traveller, whether business or leisure. These are rooms that the traveller will not only find beautifully thought out but will also enjoy the subtle reference to their location and effortless to use from the moment they enter.