日本著名服装品牌Goldwin在中国开设了第一家旗舰店，新旗舰店位于北京太古里三里屯购物中心，深受国内外游客的欢迎。Goldwin与新素材研究所（NMRL）之间的密切合作，产生了碰撞的火花，因此该旗舰店的概念得到了很好的实现。

Famous Japanese clothing brand Goldwin has opened its first flagship store in China. The new flagship store is located in Sanlitun Shopping Mall in Taikoo Li in Beijing, which is popular with tourists at home and abroad. A close collaboration between Goldwin and the New Material Institute (NMRL) sparked a collision, so the development concept for the flagship store was well realized.

Goldwin 非常重视人与大自然（户外）的联接，重视人自身的本性，大自然本身的形态。因此他们使用了传统的材料，设计理念遵循“自然美学”的原理，借天然材料，呈现一种独特的日本美学。随着时间的推移，所有的材料都将给空间一种深沉的平静感。

Goldwin attaches great importance to the connection between man and nature (outdoors), human nature and the form of nature itself. The project uses traditional materials, and the design concept follows the principle of "natural aesthetics", using natural materials to present a unique Japanese aesthetics. Over time, all the materials will give the space a deep sense of calm.