We gave you a quick little preview of this beautiful project last week, and today we are back for an exclusive reveal of Flack Studio‘s brand new retail concept for Ginger and Smart which opened last month at Pacific Fair in Gold Coast, Australia. Described by David Flack as “a little bit of polished, a little bit of playful”, the interior captures the essence of Australia’s prominent fashion brand, and heralds an exciting new direction for Ginger and Smart.
On the drawing boards since March this year, this project brings together a whole new brand dialogue and strategy for Ginger and Smart’s retail spaces, setting the tone for a national roll out (the design team is currently working on the Strand Arcade Sydney and Melbourne Emporium).
We had a quick chat to David Flack about this gorgeous project – read on for what he had to say.
+ What’s your favourite thing about this project?
+ Most challenging aspect?
+ What did you learn during the project?
+ Would you have done anything differently?
+ Any interesting/ funny/ quirky facts you could share with us about this project?
[Images & drawings courtesy of Flack Studio. Photography © Toby Scott.]
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