发布时间:2021-01-12 20:01:20 {{ caseViews }} {{ caseCollects }}
设计亮点
融合传统胡同元素与现代设计风格,打造国际设计品牌汇聚的 lifestyle 平台。

A new retail destination offering a curated edit of the best contemporary design opens its doors within a historical setting

Set in a traditional Hutong, House of Wang bring together some of the best contemporary design brands and creators offering a full lifestyle service

Set within Beijing’s ancient Baofang Hutong, House of Wang is a new retail concept offering the best international design in a historical setting.

Initially launched as a digital platform soon followed by a physical store, House of Wang follows the unprecedented growth of the luxury design market in China. With the aim of bringing together a diverse range of creative influences, founders Ruby Ren and Eric Wang focused on selecting the best contemporary brands and designers ranging from Apparatus and 1882 Ltd to Nada Debs and Calico Wallpaper.

An Apparatus chandelier hangs above a piece by Bethan Gray

House of Wang operates as a ‘master brand’, blending together different aesthetics while celebrating their individual identities. ‘Each work selected by House of Wang showcases eclectic elegance in its forms and materials, every brand chosen is devoted to the designer’s perception of life, and each design language uniquely illustrates the sensibility and character of its creator,’ says Ren. ‘At House of Wang we can touch, feel, listen to stories about products and be moved by authentic design works.’

While serving as a platform for design, House of Wang also works closely with architects and interior designers to help streamline project operations in the country. Within the hutong, the brand presents an immersive design experience offering a lifestyle point of view that integrates a diverse range of cultural influences.

Lighting by British designer Lee Broom is shown alongside pieces by Sé, Ochre and Paola C

‘Having worked with international brands keen to enter the growing Chinese market for several years, I understand the importance of finding the right local partner,’ comments House of Wang brand ambassador, Ross Urwin. ‘With the integrity to build long-term relationships, House of Wang offers a unique and authentic platform to exclusively represent these talented designers in the region.’ §

A view of the retail space, set within Beijing’s ancient Baofang Hutong

Ochre’s Seed Cloud chandelier hangs above the brand’s  Caribou chairs and Lunar table

A pendant light by Apparatus pictured over Nada Debs’ Marquetry Mania table

A view of Paola C’s glass collections

A series of Calico wallpapers sample form a backdrop to a table and chairs by Ini Archibong for Sé

More pieces by Ochre, Lee Broom and Sé, presented alongside a rug by the Hephaestus rug by Omar Khan

An outdoors view of the Hutong

More of Ini Archibong’s pieces for Sé are shown in an immersive setting

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古今交融,北京“House of Wang”开启全球设计新地标
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