Australia's fruit dreamworks

设计方：Mima Design

位置：澳大利亚 悉尼

分类：未归类装饰工程库

内容：实景照片

图片来源：Thomas Dalhoff

图片：9张

能与澳大利亚当地最有经验的杂货商们合作，Mima设计工作团队真是太荣幸了，约翰 · 帕里西就是这样一个土生土长的传奇品牌。其主人约翰来找我们，想让我们帮他打造一个全新的品牌，一个小小的果汁酒吧，这里出售各种新鲜水果、果汁、酸奶、各种外包装，还有沙拉，这种小型的零售店在城市很受欢迎。它的名字就叫“约翰的水果梦工厂”

为了将这一品牌推向全球，设计师们为约翰的水果梦工厂设计了新的品牌LOGO和独特的室内设计。最终确定的这个LOGO带点休闲风格，上面醒目的西瓜图案突出其独特的品牌特性，还有大写的FRUIT FACTORY字样，意味着该品牌坚实的基础和丰富的经验积累。店面设计上，设计师将沙拉展示柜、果汁、操作台和新鲜水果展示柜有序排列，高效的利用了这个占地面积只有25平方米的小店，而宣传板、磨具艺术品和工厂里使用的那种

脚手架

都悬挂在半空，给人带来强烈的视觉冲击。

译者：蝈蝈

Mima Design has been lucky enough to work with some of Australia’s most experienced grocers in Sydney, and John Parisi is one of those legends born into this business. John approached us to create a new brand of his own, a small format juice bar concept that would sell a range of fresh fruit, juices, yoghurts, wraps and salads to suit small retail tenancies around the city. Johnny’s Juice Factory was born.

A new brand identity and store design was created for the launch of Johnny’s Fruit Factory in World Square. The logo combines a casual font style, highlighting a watermelon for a unique brand feature, while the capitalized ‘FRUIT FACTORY’ suggests the solid foundation and experience behind the concept. The store design integrates chilled salad displays, juicers, prep benches and fresh fruit display into a compact 25sqm footprint, with blackboards, stencil art and factory style scaffolding utilised as a hanging mechanism for visual impact.

澳大利亚的水果梦工厂室内实景图

澳大利亚的水果梦工厂室内局部实景图

澳大利亚的水果梦工厂室内细节实景图