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设计亮点
长沙 W 酒店将宇宙、星辰等元素融入设计,创造出一场 W 的宇宙奇遇,充分展现了现代与未来的设计风格,以及无与伦比的视觉冲击力。

天上有颗长沙星,地上有座长沙城。《明史·天文志》说:“长沙小星,下应长沙。”长沙城因星得名,历经三千年而城址不变。麓山巍巍,湘水泱泱。三千年来,这座城市焕发出无数荣光,似乎每走一步都踏在中国历史的脉搏之上,是千年楚汉名城亦是新锐网红时尚之都。让千载文明与未来星际在此交汇,星沙崛起,闪耀天际!

CCD带着长沙城市与W品牌的基因,在设计、艺术与科技中,塑造一场W的宇宙奇遇。

There is a Changsha Star in the sky, and a Changsha City on the earth.

Changsha City is named after a star, with a history of over 3,000 years.

The majestic Yuelu Mountain and the rolling Xiang River have witnessed the glory of the city. Over more than 3,000 years, Changsha has been keeping pace with the course of Chinese history. Today, this renowned historical city is emerging as a fashionable city with nationwide popularity.

Based on the genes of Changsha city and W Hotel, CCD creates a cosmic journey in W Changsha.

▼酒店外观,Exterior view © 王厅 | CCD

燃亮星尘

Light up the Starry Sky

星城长沙,熠熠生辉,浩瀚宇宙般蕴藏无限惊喜,群星荟萃般鎏光焕彩,在这座独一无二的魅力都市,CCD将未来航行概念融入本土文化基因,首开先河打造绚耀奇幻的“星沙宇宙”之旅,点燃潮流先锋探索未知的磅礴激情,怀揣好奇心与勇气进入前人未至之地。

门口W标识的艺术品,四面呈不规则凹凸硬朗质感,以微缩视角还原月球表面层岩变幻、纹理斑驳的环形山地势群貌,流光溢彩的切割线,模拟飞行器飞梭于近月轨道的太空之旅。在柔和炫光的环境下,以超现实的思维打造令人惊喜的视觉体验。

Changsha, known as star city, is full of surprise and mystery like the universe. CCD combines the concept of futuristic travel with the local cultural context to create a fantastic “Starry Universe”, which ignites the passion of exploring the unknown with curiosity and courage.

The iconic “W” logo at the hotel entrance features rough textures and splendid lines, which respectively echo the uneven surface of the moon and the trajectory of aircraft orbiting around the moon in an outer space journey. The soft lighting and surreal expressions create an exciting visual experience.

酒店入口,Entrance© 王厅 | CCD

将“星”解构,剖分为点、线、面,并将其三维立体化,构成棱角锋利,造型先锋的门头,散发着科技专属的冷酷光芒,也让人心生敬畏。

“Star” is deconstructed into points, lines and planes in a three-dimensional manner, to shape the avant-garde entrance gateway with sharp edges and angles. The metal textures of the gateway exude cool luster and bring about a feeling of awe.

▼W标识,The “W” logo© 王厅 | CCD

星沙宇宙

Starry Universe

以放大300倍的宇宙观,将宇宙分解为一连串的符码,是星球、陨石、尘埃,亦是质子、中子、原子……

星体——工业风水泥纹理断层墙面,结合精心设计的光影投射效果,触手可及的众星飘浮盛境映入眼帘。

The design concept of the foyer is to magnify the universe by 300 times and to decompose it into planets, meteorites, dust, protons, neutrons and atoms.

Stars – The industrial-style wall featuring cement textures and faults are combined with elaborately-designed lighting, together forming an avant-garde scene of floating stars.

抵达大堂,Arriving lobby© 王厅 | CCD

星路——纵向延伸的棱线,垂直嵌入地面石材,如万千光束的运动轨迹,仿佛令人置身于魅惑时空之中,仰望星空,那点点星光都是神迹。

星域——大角度弯折的铜质切面,凹凸交替压缩,延展时空结构,让人可以感知浩瀚宇宙中,无数生命个人所爆发出的强大力量,而这种力量亦可营养我们的心灵,引导访客脱离现实,沉浸于多维的时空之旅,对话天际。

Path of Stars – Rhombic lines are vertically embedded into the stone flooring in a way like the movement of light beams, which brings the guests into the mysterious space where they can look up at the sparkling stars.

Realm of Stars – Copper sections are folded at large angles and in different directions to extend the spatial structure, thereby enabling guests to perceive the power of numerous individual entities in the vast universe. Such power can nourish the inner mind, and guides guests to get away from the reality to immerse themselves in the multi-dimensional space journey and to dialogue with the universe.

▼铜质切面,Copper sections© 王厅 | CCD

与之相合,空间与艺术品在这里不仅仅以个体的形式存在,更以宇宙的视角延伸:是星球、陨石、星轨、流星,是天际与穹苍,是当下亦是未来。

泽塔星球陨石造型圆形金属雕塑,就散布在星际云大堂,不定时释放的水雾,象征宇宙能量环绕富集,欢迎所有寰宇冒险家的造访。

The space and artworks echo with each other as independent entities. They are symbols derived from the universe, like stars, meteorites, orbits of stars, and meteoroids, and represent the expansive sky, the present and the future.

Inspired by meteorites from Zeta planet, the round metal art installations scattered in the lobby exude mist randomly, which symbolizes the enrichment of cosmic energy and welcomes all “adventurers”.

▼抵达大堂艺术品,The artistic sculptures© 王厅 | CCD

星光大道

Avenue of Stars

每个人都是一个宇宙之星。技与艺、梦与幻,设计用空间拥抱的艺术,激发宇宙天际的想象力。合而成体、散而成章,星沙宇宙中的每一粒微小的星尘,经历别样的旅程,于是从这里开启,拉开序幕,响起序曲。走在“星光大道”之上每个人都是未来耀眼的“明日之星”。

Everyone is a star in the universe.

The Avenue of Stars is a unity of technology and art, dream and fantasy. The design makes use of the space to embrace art and to stimulate infinite imagination about the universe.

The Avenue of Stars opens up a fresh new journey. Everyone walking on the avenue is a shining star in the future.

酒店接待台,Hotel reception© 王厅 | CCD

几何块面编织出自身结构,以星球冲击之后的碎片姿态呈现,简单、坚毅、炙热。

一条T台贯穿大堂吧中央,将仪式感拉到满分,宛如一个时尚秀场,从这里经过的每一个人都可以是明星。

The structures are formed by geometric blocks, which look like fragments after the impact of planets, appearing pure, tough and passionate.

A runway stretches through the middle of the lobby bar, delivering a strong sense of ceremony. It’s like a fashion show where everyone can be a shining star.

▼大堂吧,Lobby bar© 王厅 | CCD

现实与异想在此穿梭,给人无限遐想空间,仿佛置身多维空间,瞬间便能穿越黑洞。

下沉式的卡座,模拟秀场的看台打造,在此“做客天际”,景中人亦景,这就像一场充满惊喜的多重梦境。

The fusion of reality and fantasy evokes infinite imagination, and makes guests feel like they’re entering a black hole to travel through time.

The sunken booths simulate the seats of fashion shows. Guests sitting here are part of the scene, making the space full of surprises.

▼大堂卡座,Sunken booths© 王厅 | CCD

暗色系的色调,将沉稳内敛的空间气度延伸拉长。利落的线条描绘出理性空间,演绎出神秘的力量与美感,生发出华丽雅致的高级感。

The dark tones extend the space’s calm and restraining character. Sharp lines portray a logical space, reveal mysterious power and aesthetics, and create stylish, brilliant elegance.

▼大堂吧日景,Lobby bar in the daytime© 王厅 | CCD

▼座位细节,Detailed view© 王厅 | CCD

开辟历史纪元的勇闯英雄——辣椒人矩阵驾临!以不断仰望之姿,追逐视域以外的前人未至之地。

The “Pepper Man” sculptures, symbolizing brave heroes who open a new chapter of history, are looking up and chasing the unreached places beyond the horizon.

▼大堂艺术品辣椒人

The “Pepper Man” sculptures© 王厅 | CCD

▼全日餐厅入口

All-day dining restaurant entrance© 王厅 | CCD

▼全日餐厅艺术品

Installations in the restaurant© 王厅 | CCD

星空盛宴

Stars Feast

绽放的星光天花,炫目的蓝色聚光灯,给人以好莱坞大片的视觉体验,闪耀夺目,延续了W对大胆展示自我的感召。现代感线条组合而成天花板,如群星闪耀般,让人叹为观止。

The star-like ceiling lights and dazzling blue spotlights create intriguing visual effects like Hollywood blockbusters, and inherit the brand’s spirit of boldly showcasing its identity. The suspended ceiling, formed by lines with a sense of modernity, is as stunning as the stars.

▼花园艺术品,Artwork in the garden© 王厅 | CCD

以奇幻的、绚烂的、神秘的视觉表达,为空间注入充满希望的、天马行空的想象。

With fantastic, gorgeous and mysterious visual expression, the design injects hopeful and unconstrained imagination into space.

酒吧,Bar© 王厅 | CCD

群星汇顶,星光闪耀,于此,天际成为了创造的欢乐场,亦是一个“星际会所”,直抵现实的镜像和未来的踪迹。

The starry lights converge under the ceiling, hence creating a fun starry sky also a “star club” that combines reality and the future.

“星际会所”,A“star club”© 王厅 | CCD

星沙7号喵星人垂直向上的思考仰望天际,永远是时代的先行者,立足脚下、探问未知。

The No.7 Schrodinger’s Cat looking up the sky represents the pioneers of the age who explore the unknown.

▼天井艺术品,Artwork in the patio© 王厅 | CCD

娱乐之星的长沙,弥散着万丈光芒,亦如名震天下的浏阳烟花,绽放着异样光彩,吸引无数人为之怦然心动。星空乐宴的主题,让宴会成属一场心驰神往的精神盛宴。

Changsha, the star of entertainment, rises in all its splendor like world-renowned Liuyang fireworks, attracting numerous people. The theme of Stars Feast offers guests a fascinating spiritual feast.

宴会前厅,Banquet front hall© 王厅 | CCD

星球、宇宙、能量、秩序、未来、理想、家园……通过与自然、建筑及观者的交流,涉取灵感,构筑一个宇宙、世界、空间、人文相互关联的未来生活向上理想国。

Inspired by the communication with nature, architecture and people in terms of planets, universe, energy, order, future, ideal and home, the design team constructed an ideal future wonderland that connects the universe, world, space, and humanities.

酒店夜间外观,Hotel night view© 王厅 | CCD

一层平面图,1F plan© CCD

▼六层平面图,6F plan© CCD

项目名称:长沙W酒店

项目业主:湖南运达实业集团有限公司

项目地址:长沙市雨花区沙湾路567号运达中央广场

项目面积:33000㎡

室内设计:CCD香港郑中设计事务所

艺术顾问:ATG BEYOND亚泰飞越

标识顾问:ATG BEYOND亚泰飞越

完工时间:2021年8月

项目摄影:王厅

图片版权:CCD

Project name: W Changsha

Client: YUNDA GROUP

Location: Yunda Central Plaza, No.567 Shawan Road, Yuhua District, Changsha

Area: 33,000 square meters

Art consultant: ATG BEYOND

Logo consultant: ATG BEYOND

Completion time: August 2021

Photography: Wang Ting

Photo copyright: CCD

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星耀长沙 | W 酒店的宇宙奇遇
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