The unique hotel chain Firmdale Hotels delighted its fans (primarily us, the editors of this blog) with the amazing new design hotelHam Yard Hotel, which opened its doors in London in the summer of 2014. Everyone who is familiar with the company’s work will easily recognize the corporate identity by lead designer Kit Kemp: colorful prints, bold color combinations and genuine English elegance. Ham Yard Hotel has become the quintessential concept and today is rightfully the flagship hotel of the chain. Moreover, you can’t imagine a better location – in the middle of the fashionable Soho district, next to the famous Mayfair, surrounded by a quiet green garden. Bravo!
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