英文名称：Thailand Ralph Lauren flagship store

位置：泰国

这是拉夫劳伦第一次在泰国设置商店，拉夫劳伦第一次在泰国设置的旗舰店位于曼谷的使馆中心--一个新的奢侈品购物中心。项目占据了两个楼层，面积大约1100平方英尺，商店展示着男女性的服装及配饰，在专用的沙龙中还有手表以及珠宝首饰。这个综合设施中包含了高端而又创新产品的零售商店、一个奢侈的电影院、菜肴精美的餐厅和一个奢华的“六星级”宾馆，这个设施那有机的形状提供了一个创造独特墙壁的机会，不仅能够体现拉夫劳伦的品牌，还让墙壁本身与周围的环境毫无冲突。

项目内部的店面设计的灵感来源于理查塞拉的形态，由全高的曲形柚木和玻璃面板组成，这模拟着商场的曲线特色，以便于各个空间能够无缝的连接起来。项目的两个楼层是由灰泥和石灰岩制成的旋转楼梯连接起来的，楼梯悬浮在一个柚木的线框中，在材料和形式上提供了一个漂亮的对比。

译者：蝈蝈

In its Thai debut, Ralph Lauren opened its first flagship store in Bangkok at Central Embassy, a new luxury shopping center. Occupying 11,000 SF over two levels, the store showcases men’s and women’s apparel and accessories, as well as watches and fine jewelry in a dedicated salon.The organically shaped complex – drawing together high-end and innovative retail, a luxurious cinema, gourmet dining and a lavish “six-star” hotel – presented an opportunity to create a unique facade that not only embodies the Ralph Lauren brand, but also feels appropriate within its context.

Taking inspiration from the forms of Richard Serra, the interior storefront is comprised of full height curving teak wood and glass panels that mimic the curvilinear character of the mall, so that the spaces flow seamlessly from one to the next.The two levels are connected by a plaster and limestone spiral stair floating within a teak-lined box, offering a beautiful contrast, both in form and materiality.

泰国拉夫劳伦旗舰店室内实景图