Luxury outerwear brand Norwegian Rain open a new London flagship, scattered with mid-century funiture from Oslo-based dealership Modern Tribute
豪华外套品牌挪威雨选择伦敦的圣詹姆斯作为他们在挪威以外的第一个地点。该品牌位于bafta家居基地,紧跟着一波稳定的国际增长,其目标是让该品牌在雨衣(具有日本感和面料)方面的服装更容易进入不断扩大的英国消费者群体。
挪威将挪威牢牢地置于其国际扩张的核心地位,挪威雨水公司已经为他们的新店举行了家具展览-并从奥斯陆的古董经销商现代进贡处出售-同时还有挪威雨设计师T-Michael Bergen的定制产品系列。今年早些时候,在洛杉矶日落大道的H.Lorenzo的商店里,有一次成功的合作。
现代贡品所有者埃里克·布格内特(EricBeugnet)热衷于与服装品牌在伦敦建立另一种合作关系。他解释说,“位于皮卡迪利193号的挪威新雨天前哨站为现代贡品提供了一个绝佳的地点,将其收藏展示给伦敦本世纪中叶设计的精明收藏家,以及当地设计师和设计师。”
带着霍姆·瑟伦森的醒目台灯,菲利普·阿坎德的一张罕见的扶手椅和Tr公司的铜吊灯。
今年6月,由于不合时的暴雨继续使伦敦不可靠的天空变暗,挪威雨的开幕时间再合适不过了-我们预计整个夏天都会出现雨点。
The brand's home away from home, situated at the base of BAFTA house, follows a wave of steady international growth, and aims to bring the brand's sartorial take on rainwear (with Japanese sensibility and fabrics) more readily to an expanding UK consumer-base. Pictured centre: a rare armchair by Philip Arctander
The collaboration with Modern Tribute follows a successful joint pop-up earlier in the year at H. Lorenzo's store on Sunset Boulevard, Los Angeles
With colourful table lamps from Holm Sørensen (pictured), a rare armchair by Philip Arctander and copper hang lamps from TR&CO, the store is a treasure trove of mid-century modern Norwegian effects
These key pieces complement the understated, tailored rain coats that impress in a cloudy palette of greys, browns and blues
The new store is situated at the base of BAFTA house in London's St James's
keywords:Norwegian Rain, retail, London, store, retail, outpost, Modern Tribute, fashion
关键词:挪威雨,零售,伦敦,商店,零售,前哨,现代贡品,时尚
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